Without question, the advertising landscape evolves every election cycle with the mounds of data available to Political Media Buyers and candidate Campaign Managers. Because of this evolution of landscape in political advertising, traditional news media staying ahead means embracing change and innovation. It’s an opportunity for news media to redefine their role and capitalize on the unique value they offer to political campaigns.
Month: January 2024
SPAM is annoying, especially when it’s hard to tell whether it’s SPAM or not. Have you been getting massive amounts of messages stating that your Facebook Business Page will be deleted unless your click on the provided link to submit an appeal/review? Yeah, us too. We handle a lot of social channels for clients, and we see these message come in constantly. But rest assured, these are SPAM phishing messages. Phishing is a type of cyber-attack that involves tricking individuals into revealing sensitive information such as usernames, passwords, credit card numbers, and other personal data that you’re prefer to stay personal and private. These unwanted messages not only clutter your inbox but can also pose a threat to your online security. To combat this, setting up SPAM filters on your Facebook business page is essential. Here’s a step-by-step guide to help you navigate this process using the Meta Business Suite.
Welcome to the largely unexplored world of movie theatre advertising, where your brand can be the star of the show. Forget the small screen ads that viewers can skip faster than a superhero’s leap. We’re talking about an advertising experience that’s larger than life, literally! Let’s dive into why advertising in cinemas is like having a front-row seat at the Oscars of marketing (#NailedIt).
In the dynamically evolving world of digital marketing, where content is king, AI tools like ChatGPT have become indispensable. However, many businesses (and marketers in fact) are yet to unlock the full potential of these tools, often due to ineffective prompting. Drawing inspiration from Neil Patel’s clear, actionable, and results-driven approach, let’s dive into how you can prompt AI more effectively for outstanding marketing content.
In the ever-evolving landscape of consumer behavior, understanding your audience is more crucial than ever. We at MDDC Advertising Services conducted an extensive news media readership survey that garnered thousands of responses that provided us invaluable data points on how news media audiences are, how they consume news media, and how they use news media to influence their buying decisions. We’ve rolled up that data into “Mark”, a composite persona representing a significant segment of news media readership. Mark isn’t just any consumer; he’s an informed, engaged, and affluent individual who could be your next loyal customer. Here’s why understanding Mark is vital for your business.