Pop culture has mass appeal, change my mind.
Today we’re diving into a surprisingly potent aspect of using pop culture in digital marketing. It’s easy to dismiss pop culture as trivial, but it can be a powerful tool when incorporated into a comprehensive social media strategy. Here are seven effective ways you can integrate pop culture into your social media content.
Memes are more than just funny images – they’re woven into online culture. They evoke emotion, foster connections, and have immense sharing potential. Brands like Scrub Daddy have mastered the art of using memes and pop culture references to engage their audience and maintain a robust online presence.
OFFER UNIQUE PERSPECTIVES
Capitalizing on pop culture moments doesn’t always mean following the crowd. Sharing original thoughts and opinions can reflect your brand’s personality and resonate with your target audience’s interests, establishing your brand as timely and relevant.
COLLABORATE WITH INFLUENCERS
Influencer collaborations can exponentially expand your brand reach. For instance Juicy Couture effectively teamed up with TikTok influencer Alix Earle, leveraging a popular trend to gain traction in the market. The same could hold true for a Mortgage Lender teaming up with a high-performing Realtor in their market.
ESTABLISH TIMELY CONNECTIONS
Recognizing and promptly responding to pop culture trends can establish your brand as culturally aware and relevant. Brands like Mani Me creatively associated their products with trending pop culture events, fostering a connection with their target audience.
USE TRENDING AUDIOS
Trending audios can serve as a unique way to make your content stand out. Chipotle’s collaboration with the “Corn Kid” demonstrates how a business can effectively utilize trending audio to gain visibility and engage their audience.
ORGANIZE INTERACTIVE EVENTS
Hosting watch parties or live chats can be a great way to build a strong sense of community around your brand. By making these events interactive, like Burger King did with the Super Bowl, you can enhance engagement and brand recognition.
INCORPORATE POP CULTURE REFERENCES IN COPY
Infusing recognizable pop culture references in your social media copy can help your brand appear more approachable and relatable, increasing your audience’s affinity for your brand.
However, it’s crucial to ensure that the pop culture elements you incorporate align with your brand voice and are sensitive to your audience’s preferences. Timing also plays a significant role – being too late to participate in a trend might appear out-of-touch. And remember, what is popular now can zero-turn to be hated on the drop of a dime, so stay in the know on what’s going on in the pop culture world to make sure you’re not aligning your brand with something that can be deemed negative by the masses, unless that’s your intention, then in that case, you do you!
That’s it for now. I hope this gives you a clear idea of how to leverage pop culture in your social media strategy effectively.