Most businesses and organizations see search engine optimization as voodoo - a way for salespeople to squeeze precious dollars from the pockets of businesses. In some respects, they're not wrong. There are so many "solutions" to building SEO, and honestly, most typically don't work - or at least work like they should.
Let's face it — prospecting can be brutal, especially if you're lacking resources to assist in flipping over rocks to see what's underneath. Using Pulse Research's national survey data on consumer spending, their complimentary platform can be a very effective arrow in your quiver when prospecting and cold-calling businesses.
With nearly 64% of Americans owning an Apple device, the recent iOS privacy update has marketers scrambling to learn how the update will impact targeted digital marketing campaigns.
Even if you're just a casual social media or YouTube user, you've likely been exposed to some sort of questionable information that lacks reliable and reputable sourcing. Don't worry, you're not alone.
"Cord-cutting" has become so popular, dictionary.com has developed its own definition for the phrase; "A person who cancels or forgoes a cable television subscription." If you cut the cord to avoid seeing advertisements, you'll be disappointed thanks to OTT (Over-The-Top) Marketing.
Advertising awards are so incredibly important for so many reasons, but in the chaos of our everyday work we forget the importance and power that award-winning work brings. Here are three reasons why advertising awards (such as the MDDC Awards Contest) are important to your marketing organization.