Can AI-Generated Content Help or Hurt Your Website?

Content Marketing, Digital Advertising, Marketing, SEO / By
   

Marketing is one of the many industries where artificial intelligence (AI) is becoming more common. AI is being used by businesses to create content for their websites, social media platforms, and other online platforms. AI-generated content claims to save businesses time and money while also improving the effectiveness of their interactions with customers. The effect of AI-generated content on a company’s marketing plan and search ranking, however, has raised some questions. Let’s examine the benefits and drawbacks of AI-generated content and how they relate to your website’s marketing plan and search engine ranking.

 

Artificial intelligence has hit the world stage by storm and it’s quickly becoming a common tool used by business professionals to create content for their websites, social media platforms and other online platforms. The idea behind AI-generated content is to save time and money while also improving the quality of content created that’ll appeal to more customers. The effect that AI-generated content has on a company’s marketing plan and search ranking, however, has raised some questions.  Let’s examine the benefits and obstacles of AI-generated content and how that relates to your marketing plan. 

WHAT IS AI-GENERATED CONTENT?

AI-Generated content is the process of machine learning algorithms creating content without much human interaction. The algorithms used to create this content can produce text, photos, videos, and audio – all using data from various available sources. It can help you write things like product descriptions, blog entries, social media posts, emails and other content. The intention behind AI-Generated content is to automate the process of creating content items while minimizing human involvement and streamlining it.

 

How can AI-generated content help your website’s marketing strategy?

 

Speeds up the creation of content: AI-generated content can create content much faster than a human, thereby speeding up the process of creating content. This can help companies stay ahead of the competition by being first-to-market with the latest and best message.

 

Saves time and money: AI-generated content saves time and money by reducing the need for human resources.

 

Personalization: AI-generated content can be personalized based on user data, such as location, behavior, interests, and preferences, allowing for a tailored and efficient means to communicate with an audience segment.

 

Scalability: AI-generated content can create large bodies of content which helps businesses create a larger online presence. 

HOW CAN AI-GENERATED CONTENT HURT YOUR WEBSITE’S STRATEGY?

Quality: AI-generated content’s quality isn’t always on par with that of human-produced content. AI-generated content may be monotonous, bland, and boring, which might harm a company’s credibility and reputation. 

 

Search Engine Ranking: AI-generated content might have a negative effect on a company’s SEO (Search Engine Optimization) ranking. A company may experience a drop in search ranking if it is discovered that it is using AI-generated content that does not adhere to Google’s criteria. Google’s algorithms are built to detect low-quality content. 

 

Loss of emotion: AI content lacks the human touch and emotion that can engage readers more deeply. 

 

Plagiarism: AI-generated content could have plagiarized material. Certain AI algorithms use content scraped from other websites to generate new content, which can lead to duplicate content and lower a company’s SEO rating. 

 

Companies can use AI-generated content as an efficient and effective means to boost the marketing plan, but before integrating it into your marketing strategy, it’s important to weigh the pros and cons. The reputation and credibility of a business can suffer since the quality of AI-generated material is not always on par with that of human-generated content. Moreover, AI-generated content can decrease a company’s SEO ranking, lower customer loyalty, and engagement rates. In order to maximize the use of AI-generated content and deliver a high-quality, personalized customer experience, it is important to combine it with human-generated content. By doing this, businesses may benefit from AI-generated content without compromising on its quality, originality, or emotional impact.