Marketing is an ever-evolving landscape filled with innovations, trends, and yes, hype. A significant part of my experience in digital marketing has been spent analyzing the various waves of excitement that often take the industry by storm. Let’s dive into what marketing hype cycles are, and more importantly, what to look for to determine whether the hype is legitimate or just smoke and mirrors.
Marketing your small business in a highly competitive market isn’t for the faint of heart. It requires creativity, precision, and a tuned understanding of what sets you apart from the crowd. And if you’re looking for that secret ingredient that gives your marketing the edge it needs to resonate with your audience, you might want to focus on something that’s been right in front of your eyes all along: visuals.
It’s never too early to start planning, and the holiday season is unlike any other time of the year, brimming with opportunities for businesses to connect with customers and drive sales. If you’re aiming to capitalize on this lucrative period, you need to plan your advertising strategy meticulously. Here’s a checklist to ensure that your holiday advertising is prepped for success.
Do you remember when automation was just a buzzword? Now it’s not only an essential part of many businesses, but it has also evolved into a more sophisticated form: Artificial Intelligence (AI). It’s no secret that AI is redefining the landscape of digital marketing, but have you harnessed its power to make your business more efficient and effective?
Hey there, savvy entrepreneurs! In today’s day and age, you don’t need a Zuckerburg vault of gold to make an impact in the digital space. Small and medium-sized businesses (SMBs) can totally score big with digital advertising even when running on a tight budget. Let’s dive into the nitty-gritty and hatch an action plan for your advertising success.
Pop culture has mass appeal, change my mind.
As an expert in the field of marketing, we’ve witnessed the continuous evolution of this industry over the years. Today, let’s discuss a facet of marketing that is not only integral to the sustainable success of any business, but also central to creating positive, lasting customer relationships. Yes, it’s all about ethics in marketing.
Instagram, the popular social media platform, recently unveiled how its many algorithms work to enhance user experience and boost engagement. Adam Mosseri, the head of Instagram, delved deep into this topic, providing insightful Instagram tips that can change the way you view and use the platform.
Once upon a time, it was enough to rely solely on traditional channels such as print ads, billboards, and TV commercials to communicate your brand message. Marketing has since evolved, as the rise and spread of digital media and shorter consumer attention spans have needed new and innovative approaches to storytelling.
Any business owner probably already knows that creating an effective advertisement is crucial to reaching new customers and driving sales. But there’s so many options out there, each having diverse audiences, it’s hard to really know where to start.
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