Podcasts

Inside Zuckerberg’s Mind — Unpacking the Move to Community Notes

Podcasts, Social Media / By

During a recent appearance on the Joe Rogan Experience, Mark Zuckerberg described a pivotal change he’s implementing for Meta: moving away from third-party fact-checkers and embracing a Community Notes system that echoes what X (formerly Twitter) has tried. Throughout the podcast, he stressed that traditional fact-checking—although well-intentioned—can inadvertently create distrust among users who feel their voices are overshadowed by “official” gatekeepers. In his view, collective user input might be the next logical step for more organic and transparent moderation on platforms like Facebook and Instagram.

A Case Study: TSA’s Social Media Strategy is a Masterclass in Branding

Podcasts, Social Media / By

When you think of the Transportation Security Administration (TSA), “hilarious social media presence” probably isn’t the first description that comes to mind. After all, this is the agency responsible for pat-downs, strict rules about liquids, and making sure we all follow the regulations so we can travel safely. Yet, over the past few years, the TSA’s digital team has pulled off something remarkable: they’ve transformed a potentially dry, bureaucratic image into a surprisingly entertaining, trustworthy, and even endearing brand on social media. You’re not a believer? Check out their @tsa IG Page where they bill themselves as, “Princess of Puns, King of K9s, Tell of Travel Tips, Passion for Prohibited Items”, and “Admirer of Alliteration”

Beyond the Bot: Using AI and Authenticity to Win on Social Media

AI, Podcasts, Social Media / By

Social media is an ever-changing game. For small and medium-sized businesses (SMBs), staying relevant requires more than just having a presence—it takes strategy, consistency, and authenticity. In a recent Five Dubs: Marketing Pros podcast episode with Ross Gray, Co-Founder and COO of Cloud Campaign, we explored how businesses can leverage AI for social media success without losing the human touch.

Embracing the Future of Digital Advertising in a Privacy-Centric Era

Digital Advertising, Podcasts / By

In a recent episode of MDDC’s Five-Dubs podcast (E54: Online Data Privacy), host and Executive Director Rebecca Snyder delved into the complex world of online user privacy, featuring insights from Cobun Zweifel-Keegan, the Managing Director of the International Association of Privacy Professionals (IAPP). The episode shed light on the current state and future directions of privacy laws, the impact on individuals and businesses, and the nuanced challenges of protecting children online.

How To Become A Guest On A Podcast: What You Need To Know

Podcasts / By

Podcasting has been riding a massive wave of popularity. According to Edison Research, 44% of Americans have listened to a podcast, and more than a quarter are regular listeners. But why should this matter to you as a business owner or marketer? Simple: podcasts offer a golden opportunity to reach niche audiences in a format that’s increasingly popular, relatively cost-effective, and deeply engaging. That’s why being a guest on a podcast can be a game-changer for your business.