SEO

Thrifty Digital Mavericks: A Guide to Digital Advertising on a Budget

Hey there, savvy entrepreneurs! In today’s day and age, you don’t need a Zuckerburg vault of gold to make an impact in the digital space. Small and medium-sized businesses (SMBs) can totally score big with digital advertising even when running on a tight budget. Let’s dive into the nitty-gritty and hatch an action plan for your advertising success.

Can AI-Generated Content Help or Hurt Your Website?

Marketing is one of the many industries where artificial intelligence (AI) is becoming more common. AI is being used by businesses to create content for their websites, social media platforms, and other online platforms. AI-generated content claims to save businesses time and money while also improving the effectiveness of their interactions with customers. The effect of AI-generated content on a company’s marketing plan and search ranking, however, has raised some questions.

SEO – Voodoo Nonsense, or Data-Driven Marketing?

SEO – Voodoo Nonsense, or Data-Driven Marketing?

Most businesses and organizations see search engine optimization as voodoo – a way for salespeople to squeeze precious dollars from the pockets of businesses.  In some respects, they’re not wrong.  There are so many “solutions” to building SEO, and honestly, most typically don’t work – or at least work like they should.