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Meet Mark, And He Wants To Buy From You

In the ever-evolving landscape of consumer behavior, understanding your audience is more crucial than ever. We at MDDC Advertising Services conducted an extensive news media readership survey that garnered thousands of responses that provided us invaluable data points on how news media audiences are, how they consume news media, and how they use news media to influence their buying decisions. We’ve rolled up that data into “Mark”, a composite persona representing a significant segment of news media readership. Mark isn’t just any consumer; he’s an informed, engaged, and affluent individual who could be your next loyal customer. Here’s why understanding Mark is vital for your business.

A Crash Course in OTT Marketing

“Cord-cutting” has become so popular, dictionary.com has developed its own definition for the phrase; “A person who cancels or forgoes a cable television subscription.”  If you cut the cord to avoid seeing advertisements, you’ll be disappointed thanks to OTT (Over-The-Top) Marketing.