Let’s face it — prospecting can be brutal, especially if you’re lacking resources to assist in flipping over rocks to see what’s underneath. Using Pulse Research’s national survey data on consumer spending, their complimentary platform can be a very effective arrow in your quiver when prospecting and cold-calling businesses.
For the past 20 months, small businesses have had to sink or swim, and unfortunately some businesses just had too much weight around their ankles. Many businesses that survived ended up doubling down on their marketing with great amounts of success. As we prepare to depart 2021 and head blindly in to 2022, here are …
Marketing is all about the ROAS (return on ad-spend), right?
It’s about the customer. If you provide your customers with a consistent experience on any marketing channel, you’re moving in the right direction. But the reality is that this isn’t happening, and it’s costing businesses revenue opportunity.