Harnessing Viral Strategy to Grow Your Social Media Following Organically

Hey there, fellow marketing geeks! If you’re anything like me, you’re always on the lookout for that golden nugget of wisdom that could skyrocket your brand’s social media presence. I recently had the opportunity to interview Austin Armstrong of Syllaby. Who’s Austin Armstrong? Well, he’s a social media marketing master that has amassed over 2.4 million followers across his social channels ORGANICALLY! He’s cracked the code on organic viral strategy using short-form videos, and he’s shared his tips and tricks on how to sky rocket your social media following. 


Let’s kick things off with a fundamental truth that Austin swears by – the power of never giving up. In the world of likes, shares, and fleeting attention spans, it’s easy to feel like you’re shouting into the void. But here’s the deal: consistency is key. Austin’s journey reminds us that even when the going gets tough, and those engagement numbers are stubbornly low, persistence pays off. It’s about showing up, day in and day out, rain or shine. Because in this digital marathon, it’s not just about the sprint; it’s about staying in the race. 


Now, let’s talk about the game-changer that’s been taking the social media world by storm: short-form vertical videos. Austin harnessed the power of this format long before it became the norm, propelling his content to viral status. The lesson here? Embrace emerging trends and formats. Whether it’s TikTok dances, Instagram Reels, or the latest Facebook feature, jumping on the bandwagon early can give you a significant edge. 


Here’s where Austin truly shines – and something every marketer should etch into their strategy: providing unparalleled value. In an age where content is king, Austin has built his kingdom on the foundation of giving away his best tricks of the trade, for free. It’s about building that trust and rapport with your audience. When you help someone solve a problem or learn something new without asking for anything in return, you’re not just gaining a follower; you’re earning a loyal fan. 


If there’s one thing we’ve learned from Austin’s hiccup with TikTok (TikTok randomly banned his profile without any just cause), it’s to never put all your eggs in one social media basket. Diversifying your content across platforms not only safeguards your presence but also allows you to reach a wider audience. Each platform has its vibe, its audience, its secret sauce. By tailoring your content to fit each one, you’re essentially casting a wider net to catch those elusive followers. 


Speaking of platforms, let’s not forget the subtle art of understanding each platform’s unique language and audience. Austin’s deep dive into the nuances of YouTube, Instagram, and Facebook reels reveals a critical truth: one size does not fit all. The viral video on TikTok might not make a splash on Facebook, and that’s okay. It’s about fine-tuning your content to resonate with the platform’s audience. 


Ah, the sweet sound of notifications! Every comment, like, and share is a golden opportunity for engagement. Austin’s approachable demeanor and active participation in his comment sections have played a pivotal role in his growth. It’s not just about posting content; it’s about fostering a community, having those conversations, and connecting on a human level. 


Social media is continually evolving, and resting on your laurels is not an option. Austin’s journey is a testament to the power of experimentation and adaptability. From SEO strategies to the latest AI tools, staying ahead of the curve and being willing to pivot your strategy is what keeps your content fresh and your audience engaged. 


And then there’s Syllaby. Austin’s brainchild, Syllaby, is not just a tool; it’s a beacon for marketers navigating the complex seas of content creation. By distilling his years of experience and insights into a platform, Austin has democratized social media success, making it accessible to all. 


Friends, if there’s one thing to take away from Austin Armstrong’s incredible journey, it’s this: growth is a blend of persistence, value, and innovation. Whether you’re a seasoned marketer or just starting, these principles can transform your social media strategy, turning your brand into a beacon of engagement and authenticity.