Podcasting has been riding a massive wave of popularity. According to Edison Research, 44% of Americans have listened to a podcast, and more than a quarter are regular listeners. But why should this matter to you as a business owner or marketer? Simple: podcasts offer a golden opportunity to reach niche audiences in a format that’s increasingly popular, relatively cost-effective, and deeply engaging. That’s why being a guest on a podcast can be a game-changer for your business. Here’s how you can do it:
STEP 1: BRAND YOURSELF EFFECTIVELY
Before you even think about sending that pitch email, it’s crucial to position yourself as someone who brings value to the podcast and its audience. Create a “one sheet”—a single-page resume highlighting what you bring to the table.
In this digital age, a PDF may feel outdated. Consider a web-based one sheet that’s mobile-friendly. This should include:
- A professional photo of you
- Your qualifications
- Topics you can discuss
- Suggested questions for the podcast host
- List of other podcasts/media you’ve been on
Quick Tip: If you want a hassle-free approach, PodcastGuests.com offers a one-sheet creator starting at $10/month, making it easier for you to present yourself professionally.
STEP 2: FINDING THE RIGHT PODCAST AND PITCHING LIKE A PRO
Once you’ve got your one sheet in order, it’s time to scout for podcasts that align with your expertise. Do a simple Google search like “your industry + podcast,” and you’ll find a plethora of options. Apple Podcasts is another good place to start, albeit its search function can be basic.
After creating a list of potential podcasts, it’s time to make contact. When pitching, always focus on what value you can provide to the podcast’s audience. Mention how you will promote the podcast episode—whether it’s through your mailing list or social media channels. A link to your one-sheet would be much appreciated, but avoid sending it as an attachment in your first email to prevent being perceived as spammy.
STEP 3: PREPPING FOR THE PODCAST
Great, you’ve landed a spot. Now, don’t ruin it by showing up unprepared. You don’t need a studio-level microphone, but you should at least invest in a good quality one. Find a quiet place to record; a walk-in closet is excellent because clothes absorb sound. Also, get the technical details sorted. Will it be via Skype? Zoom? Audio only or with video?
Before the podcast, listen to a couple of episodes to get a feel of the style and format. Finally, confirm if it’s acceptable to pitch your product or service during the podcast. Most hosts are fine with this as long as it adds value to the listeners.
THE VALUE OF BEING A PODCAST GUEST FOR BUSINESSES
Directly Reach Your Target Audience: The niche nature of podcasts allows you to reach an audience that’s already interested in your industry or topic.
Authority and Thought Leadership: Podcasts give you a stage to showcase your expertise, thereby positioning you as an industry thought leader.
SEO Benefits: Podcast episodes often come with blog posts or show notes that link back to your website, offering valuable backlinks.
Leverage Networking: Being on a podcast often leads to other opportunities like speaking engagements, collaborations, or even business partnerships.
Don’t underestimate the power of podcasts in today’s digital age. Leveraging them effectively can offer you a plethora of business benefits. So go ahead, take the podcast plunge. It’s time to make some noise!