October is the official kick off to holiday shopping (we know, it seems early but it’s true)! Here are a few tips for you to know:
CUSTOMERS EXPECT A CHAT FEATURE ON YOUR WEBSITE
Your consumers live in the world of immediate gratification. Help them out by installing a chat feature on your website. Even better, install a chat bot. It is convenient, user-friendly, and cost-effective. A chat feature will improve your support experience for your customers, helps with customer acquisition and onboarding, and is a great lead generator. Additionally, it will allow you to identify frequently asked questions to develop a FAQ page on your website.
CONSUMERS ARE TRANSITIONING TO A HOLIDAY-BUYING MINDSET
The kick-off to the holiday shopping season seems to be getting earlier and earlier every year as businesses position themselves first in the race. If you don’t have your marketing plan locked and loaded and ready to run, you’re behind. Do a quick search of your competitors to see what they’re doing. Are they offering something you’re not? Think about how you can stand out from them either through the positioning of your business, ramping up and diversifying your marketing tactics, and/or changing your product offerings.
PRO-TIP: Do you want to be seen by your consumers as a community supporter? Find a local trunk-or-treat your business can sponsor or take part in.
KNOW YOUR MONTHLY HASHTAGS
Hash tagging on social media can be powerful for the discoverability of your content. Here are a few hashtags to consider for October: #worldmentalhealthday, #trickortreat, #halloween, #spooky, #pumpkins.
SOME DATES TO REMEMBER IN OCTOBER
Oct 1: World Vegetarian Day – Share a recipe from your favorite vegetarian dish or spotlight local restaurants in your area with vegetarian options. Make sure to tag them in your posts! #worldvegetarianday
Oct 10: World Mental Health Day – Share social posts from reputable mental health resources to your social media pages to raise awareness for this cause. #worldmentalhealthday
Oct 31: Halloween – Share pictures of your employees dressed up for Halloween and anyone that visits in costume. Launch a poll to get to the bottom of whether people actually like candy corn. #halloween
Oct 4: National Taco Day
Oct 5: World Teacher’s Day
Oct 7: World Smile Day
Oct 11: National Coming Out Day
Oct 14: National Dessert Day
Oct 16: World Food Day and Bosses Day
Oct 17: National Pasta Day
Oct 21: “Back to The Future” Day
Oct 26: National Pumpkin Day
Oct 28: National Chocolate Day