SEO And ChatGPT – What You Need To Know

It’s safe to say that the world of digital marketing is evolving quicky. Staying ahead of the curve is crucial for businesses aiming to maintain and establish a competitive online presence. One emerging platform that is reshaping the landscape is ChatGPT, a platform that has rapidly gained popularity, attracting a staggering 1.4 billion visitors a month. Neil Patel, a renowned marketing expert, recently delved deep into the intricacies of ChatGPT and how to rank your website on ChatGPT, exploring its potential as a tool for finding and evaluating companies and services. In this article, we will expand on Neil’s insights and provide a detailed guide on how to optimize your website for ChatGPT, ensuring your business taps into this extensive and diverse user base. 


ChatGPT is not just another platform. It’s not a flavor-of-the-month, nor will it, or AI be going away any time soon, if ever It’s a revolutionary tool that people across the globe are using to ask questions, perform tasks, write content, and even create code. Its versatility and user-friendly interface have made it the 28th most popular site globally, according to SimilarWeb. More interestingly, ChatGPT is becoming a go-to platform for users to find and evaluate companies to hire, making it a pivotal platform for businesses looking to enhance their online visibility and reputation. 


Neil Patel’s exploration into ChatGPT began with a goal of how the platform makes recommendations. He asked specific and generic questions to dissect the recommendation process and found that the platform’s list of recommendations wasn’t always accurate. For instance, companies like Moz and HubSpot, primarily software companies, were recommended as ad agencies. This discrepancy led Neil to dig deeper into the recommendation algorithm of ChatGPT. 


After lots and lots of research and analysis, Neil identified six factors that strongly correlate with the recommendations made by ChatGPT. These are: 


  • Brand Mentions: The frequency with which a brand or product is mentioned around the web. 
  • Reviews: The quantity and quality of reviews on various platforms. 
  • Relevancy: The correlation between the keywords in the asked question and the products and companies recommended. 
  • Age: Older products or companies tend to be recommended more often. 
  • Recommendations from Other Websites: The presence of recommendations from other websites, especially those listing out products and earning from affiliate commissions. 
  • Authority: The social following and domain authority of the recommended companies. 

SEO is a multifaceted domain, and its optimization doesn’t stop with search engines like Google or Bing. The rise of platforms like Instagram, TikTok, and ChatGPT has opened new avenues for SEO optimization. Neil emphasizes the importance of diversifying SEO strategies to include these AI platforms, focusing on brand mentions and relevancy. 


Brand mentions play a pivotal role in getting recommended by ChatGPT. The more a brand is talked about, the better. Companies can leverage public relations strategies to enhance their brand mentions across the web. Engaging in community discussions, being featured in industry publications, and earning shoutouts from influencers are effective ways to increase brand mentions. 


Relevancy is another important factor in ChatGPT recommendations. Companies need to focus on optimizing their content with relevant keywords. Tools like Ubersuggest and Answer the Public can be instrumental in identifying keywords that improve the relevancy of the content, ensuring that it aligns with the queries posed to ChatGPT. 


While optimizing for ChatGPT is crucial, it’s also essential to address the challenges posed by the platform. Neil found that 27.41% of the responses from ChatGPT were inaccurate. Companies need to be vigilant and proactive in ensuring the accuracy and relevance of the recommendations they receive. Regularly updating content, ensuring the accuracy of information, and actively engaging with the platform can help in mitigating inaccuracies. 


ChatGPT is a revolutionary platform that is reshaping the digital landscape. Its rapid growth and diverse user base make it a crucial platform for businesses aiming to enhance their online presence. By understanding and leveraging the six factors identified by Neil Patel, companies can optimize their websites for ChatGPT and tap into its extensive user base. Diversifying SEO strategies, enhancing brand mentions, improving content relevancy, and addressing the challenges posed by the platform are key to harnessing the full potential of ChatGPT. So, is your business ready to embrace the future and optimize for ChatGPT?