If you’re in the marketing game, you know how fast things can change. One minute you’re optimizing for Google’s latest algorithm, and the next, you’re trying to figure out the newest social media platform that’s taking the world by storm.
Do you remember when automation was just a buzzword? Now it’s not only an essential part of many businesses, but it has also evolved into a more sophisticated form: Artificial Intelligence (AI). It’s no secret that AI is redefining the landscape of digital marketing, but have you harnessed its power to make your business more efficient and effective?
If you haven’t checked out ChatGPT yet, stop reading this right now and go to chat.openai.com immediately. Ask it to give you a recipe for a healthy banana bread, and marvel at the deliciousness of AI as you take your first bite of that banana-y bread you just made with the help of artificial intelligence. After you realize how effective of a tool ChatGPT can be, come back here and read on.
Marketing is one of the many industries where artificial intelligence (AI) is becoming more common. AI is being used by businesses to create content for their websites, social media platforms, and other online platforms. AI-generated content claims to save businesses time and money while also improving the effectiveness of their interactions with customers. The effect of AI-generated content on a company’s marketing plan and search ranking, however, has raised some questions.