AI Marketing

Revolutionizing Advertising – How The Washington Post’s AI-Generated Audio Transforms Marketing Opportunities

AI / By

Let’s face it. By and large, we, the fast-paced consumer lives in a series of micro-moments throughout the day, how we consume information and engage with content is evolving rapidly. MDDC Press Association member The Washington Post has taken a bold step into the future by integrating AI-generated audio into three of its newsletters. This innovative move not only exemplifies the cutting-edge application of artificial intelligence but also opens interesting opportunities for businesses to revolutionize their advertising strategies.

AI Prompting – What You’re Doing Wrong and How to Fix It

Content Marketing, Marketing, SEO / By

In the dynamically evolving world of digital marketing, where content is king, AI tools like ChatGPT have become indispensable. However, many businesses (and marketers in fact) are yet to unlock the full potential of these tools, often due to ineffective prompting. Drawing inspiration from Neil Patel’s clear, actionable, and results-driven approach, let’s dive into how you can prompt AI more effectively for outstanding marketing content.

Prompting ChatGPT: What You Need to Know

AI, Content Marketing, Digital Advertising, Marketing / By

If you haven’t checked out ChatGPT yet, stop reading this right now and go to chat.openai.com immediately. Ask it to give you a recipe for a healthy banana bread, and marvel at the deliciousness of AI as you take your first bite of that banana-y bread you just made with the help of artificial intelligence. After you realize how effective of a tool ChatGPT can be, come back here and read on.

Can AI-Generated Content Help or Hurt Your Website?

Content Marketing, Digital Advertising, Marketing, SEO / By

Marketing is one of the many industries where artificial intelligence (AI) is becoming more common. AI is being used by businesses to create content for their websites, social media platforms, and other online platforms. AI-generated content claims to save businesses time and money while also improving the effectiveness of their interactions with customers. The effect of AI-generated content on a company’s marketing plan and search ranking, however, has raised some questions.