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A Practical Guide to Utilizing Pop Culture in Your Social Media Strategy
Pop culture has mass appeal, change my mind.
content marketing
Ethical Marketing: What it is and Why it Matters
As an expert in the field of marketing, we’ve witnessed the continuous evolution of this industry over the years. Today, let’s discuss a facet of marketing that is not only integral to the sustainable success of any business, but also central to creating positive, lasting customer relationships. Yes, it’s all about ethics in marketing.
Understanding the Instagram Algorithm for Better Engagement
Instagram, the popular social media platform, recently unveiled how its many algorithms work to enhance user experience and boost engagement. Adam Mosseri, the head of Instagram, delved deep into this topic, providing insightful Instagram tips that can change the way you view and use the platform.
Marketing, Memes, and the Art of Modern Storytelling
Once upon a time, it was enough to rely solely on traditional channels such as print ads, billboards, and TV commercials to communicate your brand message. Marketing has since evolved, as the rise and spread of digital media and shorter consumer attention spans have needed new and innovative approaches to storytelling.
7 Key Ingredients for Creating Ads
Any business owner probably already knows that creating an effective advertisement is crucial to reaching new customers and driving sales. But there’s so many options out there, each having diverse audiences, it’s hard to really know where to start.
Prompting ChatGPT: What You Need to Know
If you haven’t checked out ChatGPT yet, stop reading this right now and go to chat.openai.com immediately. Ask it to give you a recipe for a healthy banana bread, and marvel at the deliciousness of AI as you take your first bite of that banana-y bread you just made with the help of artificial intelligence. After you realize how effective of a tool ChatGPT can be, come back here and read on.
5 Hilariously Simple Steps to Advertising Success for Small Businesses
All right, entrepreneurs. You want to market your company without wasting a lot of money, but you’re not sure where to begin. You’re in good hands with your helpful personal marketer, so don’t worry.
The Power of OTT Advertising for Small Businesses: Reach, Engage, and Convert
Over-the-top (OTT) marketing has become an effective marketing tool for businesses of all shapes and sizes, but specifically for small businesses trying to compete on an equal level with larger businesses within the TV space.
Why Hiring a Marketing Agency is a Smart Move for Your Business
Marketing and advertising are becoming more and more important to businesses in today’s world as they struggle to find ways to differentiate themselves from their competition and leave a mark on the market. With so many options available, there’s lots of advantages in bringing an experienced Marketing Agency to help with your marketing strategy and execution.
Can AI-Generated Content Help or Hurt Your Website?
Marketing is one of the many industries where artificial intelligence (AI) is becoming more common. AI is being used by businesses to create content for their websites, social media platforms, and other online platforms. AI-generated content claims to save businesses time and money while also improving the effectiveness of their interactions with customers. The effect of AI-generated content on a company’s marketing plan and search ranking, however, has raised some questions.