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The Benefits of Niche Marketing – How to Use Local Media to Reach Specific Audiences

Content Marketing, Digital Advertising, E-Mail, Marketing, Social Media / By Kevin Berrier

The goal of niche marketing is to target a tightly defined group of consumers. A niche market strategy focuses on a certain demographic, tailoring products and messaging to their specific wants and interests, as opposed to trying to appeal to a large and diversified audience.

5 Reasons Why Businesses Should Support Local Media in 2023

Marketing / By Kevin Berrier

As a business owner, it’s important to support the community in which you operate. One way to do this is by supporting local media outlets. Here are five reasons why supporting local media is good for business: