Podcasting has been riding a massive wave of popularity. According to Edison Research, 44% of Americans have listened to a podcast, and more than a quarter are regular listeners. But why should this matter to you as a business owner or marketer? Simple: podcasts offer a golden opportunity to reach niche audiences in a format that’s increasingly popular, relatively cost-effective, and deeply engaging. That’s why being a guest on a podcast can be a game-changer for your business.
Podcasting has come a long way from its humble beginnings. Today, it’s an all-consuming global phenomenon with millions of people tuning in daily. It’s grown beyond a hobby, beyond entertainment; podcasting is now a powerhouse medium of influence and an unmatched marketing platform. Let’s talk about why.