SEO isn’t dying—it’s evolving. The engine driving that evolution? Artificial Intelligence. AI isn’t just a buzzword or a futuristic idea anymore. It’s here now, transforming search as we know it, reshaping how marketers think about optimizing content, and redefining the rules for ranking on search engines.
A lot of marketers advocate for “quality over quantity,” and that’s still partly true. But the social media algorithms today—Facebook, Instagram, TikTok, YouTube, LinkedIn, you name it—thrive on fresh, dynamic, and regular content. It’s not an either/or situation. Your content should be high-quality and high-volume, if you want to see exponential reach.
Digital marketing has opened up limitless possibilities for businesses of all sizes. Whether you’re running Facebook ads, experimenting with Google Ads, or promoting your brand on LinkedIn, the capacity to zero in on your target audience and measure the results is more accessible than ever. But this power doesn’t come without responsibility. If you’re not consistently monitoring the performance of your campaigns, you’re throwing away potential gains—and perhaps even losing money in the process.
During a recent appearance on the Joe Rogan Experience, Mark Zuckerberg described a pivotal change he’s implementing for Meta: moving away from third-party fact-checkers and embracing a Community Notes system that echoes what X (formerly Twitter) has tried. Throughout the podcast, he stressed that traditional fact-checking—although well-intentioned—can inadvertently create distrust among users who feel their voices are overshadowed by “official” gatekeepers. In his view, collective user input might be the next logical step for more organic and transparent moderation on platforms like Facebook and Instagram.
When you think of the Transportation Security Administration (TSA), “hilarious social media presence” probably isn’t the first description that comes to mind. After all, this is the agency responsible for pat-downs, strict rules about liquids, and making sure we all follow the regulations so we can travel safely. Yet, over the past few years, the TSA’s digital team has pulled off something remarkable: they’ve transformed a potentially dry, bureaucratic image into a surprisingly entertaining, trustworthy, and even endearing brand on social media. You’re not a believer? Check out their @tsa IG Page where they bill themselves as, “Princess of Puns, King of K9s, Tell of Travel Tips, Passion for Prohibited Items”, and “Admirer of Alliteration”
Social media is an ever-changing game. For small and medium-sized businesses (SMBs), staying relevant requires more than just having a presence—it takes strategy, consistency, and authenticity. In a recent Five Dubs: Marketing Pros podcast episode with Ross Gray, Co-Founder and COO of Cloud Campaign, we explored how businesses can leverage AI for social media success without losing the human touch.
If you’ve been running paid ad campaigns on Facebook and Instagram, you know the drill. You meticulously craft your ad, select the target audience, tweak the budget, and cross your fingers that everything will perform well. The results? Sometimes you hit gold, but often you’re left tweaking and adjusting to find the perfect formula. Enter Meta Advantage – a new automation suite designed to maximize your advertising potential and streamline the process.
Bringing on a marketing agency to run your Meta advertising can be one of the smartest moves for your business. When done right, Meta ads can fuel your growth by reaching a broad, targeted audience, helping you get in front of the right customers. But before your agency can start creating campaigns and driving results, you’ll need to go through a short onboarding process to provide them with the right access to your Meta Business assets.
SEO seems like voodoo, right? But I assure you that the mystic art of earning your way above-the-scroll on search engines has a lot of science and skill behind it. For local businesses, mastering this art—specifically, Local SEO—can mean the difference between being a hidden gem and a go-to destination for customers in your area.
If you’re running a small or medium-sized business, understanding how Instagram’s algorithms work isn’t just a nice-to-have—it’s essential. Instagram is one of the most powerful tools you have to grow your brand, but to really leverage it, you need to understand what drives visibility on the platform. Here’s the thing: Instagram doesn’t just have one algorithm; it has several, each tailored to a different part of the app. And by understanding how these algorithms work, you can put your content in front of the right audience, at the right time, to maximize engagement and growth.
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