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How to Prompt Like a Pro: Lessons from Google’s AI Training
Most people think using AI is as simple as typing a question and waiting for an answer. That’s true—AI will give you something back. But if you really want to squeeze the highest quality respones out of AI, the difference really comes down to one thing: prompting.

Stop Chasing Unicorns – How to Turn Seasonal Shoppers into Lifelong Customers
If your Q4 plan is “blast discounts, pray for revenue,” you’re playing checkers in a chess match. Real growth comes from mastering customer commitment—moving people from inertia to habit, from habit to dedication, and letting true fandom emerge as the byproduct of everything else you do.

Stop Marketing on Autopilot – How to Blend Humans + AI for Real Growth
If you’re feeling whiplash from how fast marketing is changing, you’re not alone. The takeaway from this week’s keynote and wrap-up at Marketing Success Season was clear: growth won’t come from doing the old playbook faster—it’ll come from doing it differently. That means approaching Q4 with a beginner’s mind, building journeys that feel seamless across channels, and letting AI give you time back while your team doubles down on the human moments that actually move revenue.

Rethinking Holiday Marketing To Win Customer Beyond Discount
Let’s be honest with ourselves – the old playbook of blasting a “50% OFF Black Friday” email and calling it holiday strategy is dead. Consumers are overwhelmed, fatigued, and increasingly tuning out the noise. Globally, 39% of shoppers say there are simply too many deals, and 25% have stopped paying attention to big sales events altogether.

How Winning Brands Grow Customers with AI and Automated Workflows
Let’s be honest: the promise of marketing automation has been floating around for over a decade. Yet for many small and mid-sized businesses, it still feels like a shiny tool reserved for enterprise giants. The truth? Automation is no longer optional—it’s the engine behind how winning brands are scaling smarter, not harder.

The Future of Marketing Isn’t Just AI—It’s Decision Velocity
AI isn’t just another tool in the marketing stack. It’s quickly becoming the difference between brands that limp through growth and those that dominate. And if you’re still treating AI like a novelty—dabbling here, experimenting there—you’re already behind.
