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Inside TikTok’s Algorithm: What 15 Million Videos Can Teach Marketers About Attention
If you’ve ever opened TikTok “just for a minute” and then looked up an hour later wondering what happened, you’re not alone. You felt it—the pull, the rhythm, the uncanny sense that the app knew exactly what you wanted next. From a technical standpoint, it’s impressive. From a human standpoint, it’s a little unsettling. And from a marketing standpoint? It’s fascinating.
What Most Businesses Get Wrong About Their Target Audience
Ask most businesses who their target audience is, and you will get a confident answer. Age range. Gender. Income level. Job title. Location. On paper, it looks thorough. In reality, it explains very little.
The Difference Between Marketing That Looks Good and Marketing That Actually Works
There is a reason businesses are often proud of their marketing while being disappointed by the results. Marketing that looks good and marketing that works are not the same thing.
AI as a Sales Assistant, Not a Salesperson
AI has become the most misunderstood tool in sales.
Some see it as a threat. Others see it as a shortcut. Both views miss the point.
AI is not here to replace salespeople.
Why More Data Isn’t Better Marketing
Marketing has never had more data than it does right now.
Dashboards are packed with metrics. Reports grow longer every month. Every platform promises deeper insights and more precision.
And yet, decision-making feels harder than ever.
More data does not automatically lead to better marketing. In many cases, it slows it down.
The Myth of “Set It and Forget It” Advertising
“Set it and forget it” might be the most misleading promise in modern advertising.
It sounds efficient. It sounds scalable. It sounds like technology finally figured out how to make marketing easy.