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Embracing the Power Of High-Volume Posting On Social Media To Go Viral
A lot of marketers advocate for “quality over quantity,” and that’s still partly true. But the social media algorithms today—Facebook, Instagram, TikTok, YouTube, LinkedIn, you name it—thrive on fresh, dynamic, and regular content. It’s not an either/or situation. Your content should be high-quality and high-volume, if you want to see exponential reach.
Why Consistently Monitoring Your Digital Advertising Campaigns Matters
Digital marketing has opened up limitless possibilities for businesses of all sizes. Whether you’re running Facebook ads, experimenting with Google Ads, or promoting your brand on LinkedIn, the capacity to zero in on your target audience and measure the results is more accessible than ever. But this power doesn’t come without responsibility. If you’re not consistently monitoring the performance of your campaigns, you’re throwing away potential gains—and perhaps even losing money in the process.
Why Newspaper Advertising Still Works: The Secret Weapon Smart Marketers Use
I get it. It’s a digital age, and it’s easy to assume that traditional advertising mediums like newspapers have lost their edge. However, newspaper advertising continues to offer unique advantages that digital platforms can’t replicate. Let’s explore why print ads remain a valuable component of a comprehensive marketing strategy.
Stop Defending Your Marketing Budget—Prove Its Value Instead
Marketers, we need to talk.
Every year, every quarter, maybe even every month, you’re asked to justify your marketing budget. You’re put on the defensive—explaining why you need those dollars, proving your team’s worth, and making the case that, yes, marketing is essential.
But here’s the hard truth: defending your budget is a losing game.
If you constantly have to defend your marketing spend, you’ve already lost the battle. Instead, you should be proving that marketing is not a cost center but a profit driver.
Let’s look into why defending your budget is the wrong approach and how you can shift the conversation to proving the undeniable value of your marketing efforts.
Top 5 Programmatic Advertising Trends to Watch in 2025
If you’re looking to stay ahead in the digital advertising world, don’t sleep on the power of programmatic advertising, also known as “targeted display advertising”. In 2025, we’re seeing more precise targeting, expansion into new channels, and a heightened emphasis on both privacy and fraud prevention.
Brand Marketing From A Gen-Z Marketer
Recently, Marketing Director Kevin Berrier sat down with Mya Shell, a Gen-Z Marketer who has a unique insight into brand marketing; sharing tips and tricks that she’s learned throughout her career so far, demonstrating her expertise in shaping the future of brand marketing. During the Five Dubs: Marketing Pros podcast episode, Mya tells her story of being a small-town girl with big town marketing dreams, how to assess your brand and make it stand out in a cluttered space, and her thoughts on the future of brand marketing.