SEO seems like voodoo, right? But I assure you that the mystic art of earning your way above-the-scroll on search engines has a lot of science and skill behind it. For local businesses, mastering this art—specifically, Local SEO—can mean the difference between being a hidden gem and a go-to destination for customers in your area.
If you’re running a small or medium-sized business, understanding how Instagram’s algorithms work isn’t just a nice-to-have—it’s essential. Instagram is one of the most powerful tools you have to grow your brand, but to really leverage it, you need to understand what drives visibility on the platform. Here’s the thing: Instagram doesn’t just have one algorithm; it has several, each tailored to a different part of the app. And by understanding how these algorithms work, you can put your content in front of the right audience, at the right time, to maximize engagement and growth.
In the fast-paced world that is digital marketing, every single nano-second counts, and thumbnails are your secret weapon for grabbing attention and driving engagement. Just like a catchy headline can make or break an article, a well-designed thumbnail can be the deciding factor between a click and a scroll past. Let’s dive into why thumbnails are crucial in video marketing and how you can create killer thumbnails that capture attention, using insights from Netflix’s 2014 study on the power of images.
In Marketing, there’s a rule so fundamental that it’s often whispered among marketers like a secret code: Know Your Audience. It’s the cornerstone of every successful campaign, the bedrock upon which all great marketing strategies are built. And yet, like the first rule of a certain underground club we don’t talk about, it’s easy to overlook its importance in the hustle of daily business life.
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