Kevin Berrier

Understanding Media Mix Modeling for Your Brand in 2024

As we step into the marketing trenches of 2024, understanding the landscape of media mix modeling have never been more crucial. The holistic media-mix ecosystem presents a plethora of channels, each offering unique opportunities to connect with your audience. But how do you navigate this complex terrain to ensure your brand not only survives but thrives? The answer lies in the art and science of Media Mix Modeling (MMM).

Mastering Instagram – Tips and Tricks to Amplify Your Reach

Navigating Instagram’s vast array of features can be daunting for creators. Adam Mosseri of Instagram understands this challenge well, often hearing from the community about the overwhelming task of deciding which tools to embrace and which to set aside. Recently, Mosseri put out a video on Instagram about how to navigate and prioritize the many features that content creators have at their disposal on Instagram. His guidance aims to shed light on this, helping creators select the features that best align with their unique goals on the platform.

Lights, Camera, Action – Unleashing the Power of Video Marketing for Small Businesses

In today’s digital age, where every scroll, click, and tap brings a new story to life, video marketing has emerged as the shining star for small businesses aiming to captivate their audience. It’s not just about selling a product or service anymore; it’s about telling a story that resonates, engages, and ultimately, converts. If you’re a small business owner looking to dive into the dynamic world of video marketing, you’re in the right place. Let’s explore how you can leverage this powerful tool to elevate your brand and connect with your audience on a deeper level.

Mastering the Political Ad Game – Essential Strategies for News Media

Without question, the advertising landscape evolves every election cycle with the mounds of data available to Political Media Buyers and candidate Campaign Managers. Because of this evolution of landscape in political advertising, traditional news media staying ahead means embracing change and innovation. It’s an opportunity for news media to redefine their role and capitalize on the unique value they offer to political campaigns.

How to Set Up SPAM Filters on Your Facebook Business Page

SPAM is annoying, especially when it’s hard to tell whether it’s SPAM or not. Have you been getting massive amounts of messages stating that your Facebook Business Page will be deleted unless your click on the provided link to submit an appeal/review? Yeah, us too. We handle a lot of social channels for clients, and we see these message come in constantly. But rest assured, these are SPAM phishing messages. Phishing is a type of cyber-attack that involves tricking individuals into revealing sensitive information such as usernames, passwords, credit card numbers, and other personal data that you’re prefer to stay personal and private. These unwanted messages not only clutter your inbox but can also pose a threat to your online security. To combat this, setting up SPAM filters on your Facebook business page is essential. Here’s a step-by-step guide to help you navigate this process using the Meta Business Suite.

The Big Picture: Why Movie Theatre Advertising is a Blockbuster Hit

Welcome to the largely unexplored world of movie theatre advertising, where your brand can be the star of the show. Forget the small screen ads that viewers can skip faster than a superhero’s leap. We’re talking about an advertising experience that’s larger than life, literally! Let’s dive into why advertising in cinemas is like having a front-row seat at the Oscars of marketing (#NailedIt). 

AI Prompting – What You’re Doing Wrong and How to Fix It

In the dynamically evolving world of digital marketing, where content is king, AI tools like ChatGPT have become indispensable. However, many businesses (and marketers in fact) are yet to unlock the full potential of these tools, often due to ineffective prompting. Drawing inspiration from Neil Patel’s clear, actionable, and results-driven approach, let’s dive into how you can prompt AI more effectively for outstanding marketing content.

Meet Mark, And He Wants To Buy From You

In the ever-evolving landscape of consumer behavior, understanding your audience is more crucial than ever. We at MDDC Advertising Services conducted an extensive news media readership survey that garnered thousands of responses that provided us invaluable data points on how news media audiences are, how they consume news media, and how they use news media to influence their buying decisions. We’ve rolled up that data into “Mark”, a composite persona representing a significant segment of news media readership. Mark isn’t just any consumer; he’s an informed, engaged, and affluent individual who could be your next loyal customer. Here’s why understanding Mark is vital for your business.

Reflecting On 2023: Key Marketing Trends And Lessons Learned

As we wave goodbye to 2023, it’s crucial for us to pause and take a deep dive into the marketing trends that have shaped the year. It’s been a year of innovation, challenges, and significant shifts in consumer behavior. Let’s unpack the trends, success stories, and key lessons that have defined the marketing landscape in 2023.