Kevin Berrier

Inside Zuckerberg’s Mind — Unpacking the Move to Community Notes

Podcasts, Social Media / By

During a recent appearance on the Joe Rogan Experience, Mark Zuckerberg described a pivotal change he’s implementing for Meta: moving away from third-party fact-checkers and embracing a Community Notes system that echoes what X (formerly Twitter) has tried. Throughout the podcast, he stressed that traditional fact-checking—although well-intentioned—can inadvertently create distrust among users who feel their voices are overshadowed by “official” gatekeepers. In his view, collective user input might be the next logical step for more organic and transparent moderation on platforms like Facebook and Instagram.

Trust in Chaos: Why News Media Advertising Stands Out

Digital Advertising / By

People are more skeptical than ever, and it’s no secret why. We’re bombarded by flashy ads, social media influencers, and promotional stunts that often promise more than they deliver. This environment has left audiences wary. They’re questioning what they see and hear, and for good reason. Amid this confusion, one platform has managed to keep its reputation for credibility: news media.

Mastering the 3-3-3 Marketing Rule: The Simple Strategy That Will Transform Your Campaigns

Marketing / By

When marketing feels like a guessing game, you need a framework that cuts through the noise and leads you straight to results. Too often, businesses dive into campaigns without a clear plan, crossing their fingers and hoping for the best. But throwing money at ads, posting random content, or firing off a few emails without a cohesive strategy leads to wasted resources and missed opportunities.

A Case Study: TSA’s Social Media Strategy is a Masterclass in Branding

Podcasts, Social Media / By

When you think of the Transportation Security Administration (TSA), “hilarious social media presence” probably isn’t the first description that comes to mind. After all, this is the agency responsible for pat-downs, strict rules about liquids, and making sure we all follow the regulations so we can travel safely. Yet, over the past few years, the TSA’s digital team has pulled off something remarkable: they’ve transformed a potentially dry, bureaucratic image into a surprisingly entertaining, trustworthy, and even endearing brand on social media. You’re not a believer? Check out their @tsa IG Page where they bill themselves as, “Princess of Puns, King of K9s, Tell of Travel Tips, Passion for Prohibited Items”, and “Admirer of Alliteration”

Brand Awareness: The Overlooked Powerhouse Driving Long-Term Business Success

Content Marketing, Marketing / By

When businesses think about marketing, the first things that come to mind are often engagement metrics, click-through rates, and conversion funnels. These elements feel tangible, immediate, and measurable. But here’s the truth—focusing solely on short-term metrics is like obsessing over the leaves of a tree while neglecting its roots. That’s where brand awareness marketing comes into play.

Beyond the Bot: Using AI and Authenticity to Win on Social Media

AI, Podcasts, Social Media / By

Social media is an ever-changing game. For small and medium-sized businesses (SMBs), staying relevant requires more than just having a presence—it takes strategy, consistency, and authenticity. In a recent Five Dubs: Marketing Pros podcast episode with Ross Gray, Co-Founder and COO of Cloud Campaign, we explored how businesses can leverage AI for social media success without losing the human touch.

Conversational Marketing – Building Deeper Connections to Drive Growth

Content Marketing, Marketing / By

For small and medium-sized businesses (SMBs), every interaction with a customer is an opportunity to build trust and loyalty. Traditional marketing methods like email campaigns or ads are still effective, but today’s customers expect more than one-way communication. They want real conversations, immediate responses, and personalized experiences. This is where conversational marketing steps in.

Unlocking the Power of Email Marketing: The Four Types Every SMB Should Know

E-Mail / By

Email marketing remains one of the most effective ways for small and medium-sized businesses (SMBs) to connect with customers. By reaching people directly in their inboxes, you have the opportunity to engage your audience, boost sales, and build lasting relationships. Understanding the different types of email marketing can help you craft messages that truly resonate. Let’s dive into the four essential types that can elevate your business.

Mastering Meta Advantage – The Game-Changer for Your Paid Advertising Strategy

Digital Advertising, Social Media / By

If you’ve been running paid ad campaigns on Facebook and Instagram, you know the drill. You meticulously craft your ad, select the target audience, tweak the budget, and cross your fingers that everything will perform well. The results? Sometimes you hit gold, but often you’re left tweaking and adjusting to find the perfect formula. Enter Meta Advantage – a new automation suite designed to maximize your advertising potential and streamline the process.