Let’s be honest: The old way of doing social media? It’s toast.
If you’re still treating Facebook like it’s 2015, or posting random links hoping they’ll magically bring in customers, you’re wasting your time.
Every business dreams of having a marketing consultant who not only understands their needs but anticipates them. If you’re stepping into this role or looking to elevate your consultancy game, you need more than just marketing savvy—you need to build rock-solid client relationships and deliver value that consistently exceeds expectations.
Let’s break down exactly what separates an average consultant from an exceptional one, inspired by two top-performing marketers recently featured on E112 of Five Dubs: Marketing Pros, highlighting them as finalists for the MDDC Press Association’s Salesperson of the Year Award.
Let’s be honest—most marketing content is boring. There, we said it. It’s filled with jargon, predictable CTAs, and stock images of people giving thumbs up in conference rooms. If that’s your brand vibe, you’re not just blending in—you’re disappearing. But guess what doesn’t blend in? Humor.
If you’re running a business website and haven’t installed the Meta Pixel yet, you’re leaving serious money on the table. In today’s digital landscape, competition is fierce, and the slightest advantage can mean the difference between thriving and merely surviving. Here’s why installing a Meta Pixel is crucial for your business success and why neglecting it is one mistake you can’t afford.
If you’re not advertising in local news media right now, you’re leaving money on the table.
Why? Because news media is having a moment.
Thanks to political uncertainty, economic turbulence, and social media mistrust, people are turning to local news more than ever. And that means businesses have a golden opportunity to get in front of an engaged, highly targeted audience—one that actually pays attention.
A lot of marketers advocate for “quality over quantity,” and that’s still partly true. But the social media algorithms today—Facebook, Instagram, TikTok, YouTube, LinkedIn, you name it—thrive on fresh, dynamic, and regular content. It’s not an either/or situation. Your content should be high-quality and high-volume, if you want to see exponential reach.
I get it. It’s a digital age, and it’s easy to assume that traditional advertising mediums like newspapers have lost their edge. However, newspaper advertising continues to offer unique advantages that digital platforms can’t replicate. Let’s explore why print ads remain a valuable component of a comprehensive marketing strategy.
Marketers, we need to talk.
Every year, every quarter, maybe even every month, you’re asked to justify your marketing budget. You’re put on the defensive—explaining why you need those dollars, proving your team’s worth, and making the case that, yes, marketing is essential.
But here’s the hard truth: defending your budget is a losing game.
If you constantly have to defend your marketing spend, you’ve already lost the battle. Instead, you should be proving that marketing is not a cost center but a profit driver.
Let’s look into why defending your budget is the wrong approach and how you can shift the conversation to proving the undeniable value of your marketing efforts.
Recently, Marketing Director Kevin Berrier sat down with Mya Shell, a Gen-Z Marketer who has a unique insight into brand marketing; sharing tips and tricks that she’s learned throughout her career so far, demonstrating her expertise in shaping the future of brand marketing. During the Five Dubs: Marketing Pros podcast episode, Mya tells her story of being a small-town girl with big town marketing dreams, how to assess your brand and make it stand out in a cluttered space, and her thoughts on the future of brand marketing.
In a recent announcement titled “More Speech, Fewer Mistakes,” Mark Zuckerberg shared a sweeping revision of Meta’s stance on content moderation—promising a broader scope of permissible content and a renewed commitment to transparency.
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