Month: September 2024

The Power of Newspaper Advertising – A Data-Driven Look at Why It Still Works

Marketing / By

There are so many ways a business can advertise, and they’re being inundated with options around every corner. Phone calls, emails, digital advertising – it’s overloading. Businesses are constantly faced with decisions on how to allocate their advertising dollars. The rise of social media, search engine marketing, and digital display ads has put into question whether traditional marketing mediums like newspapers still hold value. However, the data shows that newspaper advertising remains one of the most effective ways for businesses to reach their audience, build trust, and drive results.

Advertising in 2025 – What You Need To Know

AI, Digital Advertising / By

As we enter the last phase of 2024, and approach 2025, the advertising landscape is set to undergo an evolution (as marketing tends to do each year). Technologies are advancing at breakneck speeds and consumer behavior is evolving just as quickly, the way brands connect with their audiences will look different from what we see today. Here’s a glimpse into what advertising will look like in 2025 and the trends that will shape the future of marketing.

Hacks to Skyrocket Your Email CTR – Proven Strategies to Boost Engagement

Content Marketing, E-Mail, Marketing / By

E-Mail marketing has a special super-power: It leverages zero-party audience data, and the value of this audience will continue to grow as time goes on. Boosting your email click-through rate (CTR) is one of the most impactful ways to improve your email marketing performance. Whether you’re trying to drive more traffic to your website, increase conversions, or simply get more eyes on your content, a higher CTR can make all the difference. But how do you move the needle on this critical metric? Here are some tried-and-true hacks to help you increase your email CTR and get more out of every campaign you send.

Navigating the Impact of Google’s Antitrust Ruling on Your Advertising Strategy

Marketing / By

In a historical ruling, the United States Department of Justice recently ruled against Google in a historic antitrust lawsuit. This ruling, which accused Google of using anti-competitive practices to dominate the online search and advertising markets, marks a significant moment in the ongoing battle between big tech and regulatory bodies. But what does this mean for businesses that rely heavily on Google for advertising? And more importantly, how should you adapt your marketing strategies in response?