Embracing the Power Of High-Volume Posting On Social Media To Go Viral

Marketing, Social Media / By

A lot of marketers advocate for “quality over quantity,” and that’s still partly true. But the social media algorithms today—Facebook, Instagram, TikTok, YouTube, LinkedIn, you name it—thrive on fresh, dynamic, and regular content. It’s not an either/or situation. Your content should be high-quality and high-volume, if you want to see exponential reach. When you post 10+ times per day, a few critical things happen: 

  • Broader Experimentation: Posting frequently allows you to test different angles, content formats, and messaging styles quickly. Within a matter of days, you’ll have data on what resonates and what doesn’t. You can then double down on the winners and retire the flops. This sort of real-time feedback loop is essential to finding viral hits. 
  • Increased Visibility: The algorithms reward creators who keep people engaged on the platform. By posting often, you have more “slots” in your audience’s newsfeed. It’s a numbers game—ten shots on goal give you a higher chance of scoring than just one. 
  • Building Brand Familiarity: Consistent, daily contact with your followers means you’re at the top of their minds more often. When someone is used to seeing your updates, they’re more likely to engage and eventually convert into a loyal follower. 
How to Manage Posting 10+ Times a Day Without Burning Out
  • Batch Content Creation: Plan one or two dedicated days to shoot video, draft text posts, and design graphics. 
  • Repurpose Content: Turn a blog post into multiple text threads, cut it down into Reels, and break it up into infographics. 
  • Use Scheduling Tools: Platforms like Buffer, Hootsuite, or native tools let you schedule at scale. 
Master the Art of Text Threads

Text threads—those simple posts with a strong headliner, a contrasting background, and extended text in the comments—are surprisingly effective. They’re simple but pack a punch because they force attention on the words themselves. This raw, minimalistic style also triggers curiosity: people see the bold statement on the main image, and they feel compelled to click in to see the rest. 

Tips for Creating Scroll-Stopping Text Threads
  • Hook them Immediately: You have roughly 2-3 seconds to hook your audience. Start with a powerful or emotional statement. For example, “I Went From 1,000 to 100,000 Followers in 30 Days—Here’s How” is direct and intriguing. 
  • Deliver Value in the Comments: Think of the text thread as a mini blog post. You’re not just throwing random facts out there; you’re telling a story or offering a bullet-point tutorial. 
  • Encourage Engagement: End your thread with an open-ended question or a call to action. This invites readers to chime in, boosting engagement. 
Facebook Reels and Short-Form Video

Reels aren’t just a trend; they’re a massive engagement driver. Over the last couple of years, every social media platform has tried to emulate the success of TikTok’s format—short, punchy videos that quickly deliver entertainment or insight. These short-form videos are proven to keep audiences glued to their screens. 

Why Reels Work
  • Algorithmic Push: Platforms like Facebook, Instagram, and YouTube are going head-to-head with TikTok. They reward creators who consistently publish short-form videos that keep viewers from scrolling away. 
  • Easy Shareability: Reels can be shared quickly, and each share boosts your content’s chance of going viral. 
  • Human Connection: Video allows you to showcase personality, authenticity, and emotion—elements that build trust faster than text alone. 
Tips for Successful Reels
  • Grab Attention in the First Three Seconds: Whether it’s a witty hook, a powerful visual, or a controversial statement, make sure viewers have a reason to keep watching. 
  • Keep it Under 60 Seconds: If you can deliver your message in 15-30 seconds, even better. Attention spans are short; brevity wins. 
  • Use Captions: Many users watch with the sound off. Clear, concise captions keep them engaged. 
  • Leverage Trends: Jump on trending sounds or formats, but add your unique spin to stand out in a sea of similar content. 
Collaboration Over Competition

When we talk about digital marketing, we often emphasize the value of building relationships. This isn’t just a feel-good tactic; it’s a proven growth strategy. Working with other creators in your niche can amplify your reach exponentially. Cross-promoting each other’s content, tagging each other in relevant posts, or even co-creating content introduces you to a fresh pool of potential followers. 

Best Practices for Collaboration
  • Quality Over Quantity (of Collaborations): Don’t team up with just anyone. Look for synergy—similar audience interests, complementary expertise, and shared values. 
  • Get Creative: Host joint livestreams, appear in each other’s Reels, or co-write text threads. The options are endless. 
  • Avoid “Follow for Follow”: This tactic rarely translates into meaningful engagement. Focus on genuine partnerships where you provide real value. 
The Mindset Shift: From Fear of Failure to Embracing Flops

One of the biggest mental hurdles many face is the fear of failing publicly. Not every post will go viral—in fact, the more you experiment, the more you’ll realize some ideas just don’t work. Yet, each “flop” is a learning opportunity. 

How to Turn Flops into Wins
  • Analyze Engagement: Did people drop off early in a Reel? Maybe your hook wasn’t strong enough. Did your text thread get no likes? Possibly the headline wasn’t compelling. 
  • Stay Rational: Don’t take low engagement personally. Instead, treat it like data and make modifications. 
  • Keep Going: If you’re only posting once a week, a flop hurts more. When you post 10+ times a day, flops become negligible in the broader context of your content strategy. 
Diversify Your Content Types

Relying on a single type of content is risky. Algorithms change. Audiences evolve. You need a content mix that meets people where they are—and keeps you agile. 

Content Formats to Try
  • Live Streams: Go live to answer questions, host interviews, or talk about timely topics. Audiences love real-time interaction. 
  • Carousels/Slides: On platforms like LinkedIn or Instagram, carousels offer an in-depth storytelling experience or step-by-step tutorials. 
  • Stories and Behind-the-Scenes: Humanize your brand by offering sneak peeks into your day-to-day processes. 
  • Long-Form Videos: While short-form videos are great for quick hits, longer videos (like on YouTube) can build deeper trust and authority. 
Consistency Beats Random Bursts

A significant mistake many creators make is posting sporadically. You might have an inspired week where you post constantly, then go silent for a month. This erratic pattern confuses both your audience and the algorithm. Remember: the algorithm is looking for reliable signals that you’re committed to keeping people on the platform. 

Building a Posting Schedule
  • Calendar Block: Schedule your content production and posting times for the week or month ahead. 
  • Automate Publishing: Make use of social media management tools. This frees you up to engage with comments and track performance instead of manually posting. 
  • Set Realistic Goals: If 10 posts per day seems unmanageable at first, start smaller. Gradually increase your output as you find your rhythm. 
Analyzing Data for Continuous Improvement

The best marketers often talk about data-driven marketing, and for good reason. You can’t improve what you don’t measure. After posting consistently, you should have a treasure trove of insights: which content types get the most engagement, what times your audience is most active, and which topics spark discussion. 

Key Metrics to Track
  • View Count and Watch Time: Identify which videos are truly engaging viewers. 
  • Engagement Rate: Measure likes, comments, shares, or saves. This reveals how compelling your content is. 
  • Follower Growth: Are you steadily gaining new followers? Analyze any spikes or dips. 
  • Conversion Metrics: If your goal is newsletter sign-ups or website traffic, track how each piece of content contributes to those conversions. 

Use these metrics to refine your strategy. Double down on content that performs well, scrap what doesn’t, and keep experimenting. 

The Final Takeaway: Quantity and Quality Are Essential

Yes, quality matters. But in the fast-paced world of social media, quantity is the vehicle that allows you to discover which quality posts resonate most. Austin Armstrong’s meteoric rise to 100 million views in a month underscores the importance of frequent posting, trying out new formats (like text threads and Reels), and collaborating with others. 

 

If you’re aiming for viral reach, consider ramping up your posting schedule. Don’t be afraid to test different content types, and always analyze your performance. By leveraging consistency, variety, and strategic collaboration, you open the door to exponential growth. 

The Bottom Line

Going viral isn’t about random luck. It’s about strategic planning, relentless experimentation, and unwavering consistency. Posting 10 or more times a day might sound overwhelming at first, but it’s precisely this kind of dedication and volume that helps you crack the code of what your audience wants to see. 

 

Whether you’re tapping into the power of text threads, jumping on the short-form video bandwagon, or forging collaborations with industry peers, every post is an opportunity to learn and improve. Embrace the potential flops, because in the midst of them, you’ll find the content that skyrockets your brand to new heights. 

 

Start small, ramp up gradually, and keep a close eye on your analytics. With patience and determination, you, too, can hit that elusive viral jackpot—and sustain it over the long haul. Remember, the next post you hit “publish” on could very well be the one that puts your name on the map. Keep experimenting, keep refining, and watch your growth go through the roof.