April 2025 – MDDC Ad Services

The Unwritten Rules of Becoming an Exceptional Marketing Consultant

Every business dreams of having a marketing consultant who not only understands their needs but anticipates them. If you’re stepping into this role or looking to elevate your consultancy game, you need more than just marketing savvy—you need to build rock-solid client relationships and deliver value that consistently exceeds expectations.

Let’s break down exactly what separates an average consultant from an exceptional one, inspired by two top-performing marketers recently featured on E112 of Five Dubs: Marketing Pros, highlighting them as finalists for the MDDC Press Association’s Salesperson of the Year Award.

The Role of Humor in Marketing – Why Making Your Audience Laugh is Smart Business

Marketing / By Kevin Berrier

Let’s be honest—most marketing content is boring. There, we said it. It’s filled with jargon, predictable CTAs, and stock images of people giving thumbs up in conference rooms. If that’s your brand vibe, you’re not just blending in—you’re disappearing. But guess what doesn’t blend in? Humor.

AI Needs Journalism—But Journalism Needs to Be Paid

AI / By Kevin Berrier

At MDDC Ad Services, we believe in the power of artificial intelligence. We use it every day to improve the efficiency of our marketing strategies, serve our clients more effectively, and analyze data faster than ever before. AI is not just a passing trend—it’s a vital tool that helps us stay competitive, creative, and forward-thinking.

Month: April 2025