How to Create a Year’s Worth of Viral Content in Just One Hour

Content Marketing, Marketing, Social Media / By

Content is King, but why not work smart, not hard? For small and medium-sized businesses, consistently producing engaging content can be a daunting task. But what if you could plan a whole year’s worth of content in just one hour? Sounds too good to be true, right? Let me break down a simple, effective method to achieve this feat and set your business on the path to becoming an industry authority. Did I mention that this strategy leverages trending questions that consumers are asking on Google? Well, it does. Why is that important? Because focusing on answering real trending questions consumers are asking on Google will increase the opportunity for your content to go viral, and solidify you as an expert in your field. 

Step 1: Choose Your Niche

The first step is to clearly define your niche—the specific area where your business operates and excels. This could be anything from eco-friendly home cleaning to artisanal coffee roasting. Selecting a niche allows you to focus your content and appeal to a targeted audience. 

 

Example: Let’s say you own a small landscaping company. Your niche could be sustainable gardening practices. 

Step 2: Identify 12 Subtopics

Next, break down your niche into 12 subtopics. These will serve as monthly themes for your content calendar. 

Subtopics for Sustainable Gardening: 

  1. Composting Basics 
  2. Water Conservation Techniques 
  3. Native Plant Landscaping 
  4. Organic Pest Control 
  5. Sustainable Lawn Care 
  6. Edible Gardens 
  7. Rainwater Harvesting 
  8. Urban Gardening 
  9. Soil Health and Maintenance 
  10. Pollinator-Friendly Plants 
  11. Seasonal Planting Guides 
  12. Garden Recycling Ideas 
Step 3: Leverage Google's "People Also Ask" Feature

Now, dive into each subtopic to generate content ideas. 

  1. Search Each Subtopic: Go to Google and type in your first subtopic, e.g., “Composting Basics.” 
  2. Explore “People Also Ask”: Scroll to the “People Also Ask” section. 
  3. Expand the Questions: Click on each question’s dropdown arrow to reveal more questions. Do this about 30 times to collect a variety of queries. 
  4. Compile Your Questions: Copy these questions into a spreadsheet. 
  5. Repeat for All Subtopics: Perform this process for each of your 12 subtopics. 

By the end of this step, you’ll have approximately 360 REAL questions consumers are asking on Google—one for each day of the year. 

Step 4: Create Short, Engaging Videos

With your list of questions ready, it’s time to start creating content. 

  • Keep Videos Under 60 Seconds: Short videos are more likely to be watched and shared. 
  • Answer One Question Per Video: This keeps content focused and digestible. 
  • Use Simple Filming Techniques: Your smartphone is sufficient for recording. Authenticity often trumps high production value. 

Example Video Topics: 

  • “How Does Composting Benefit the Environment?” 
  • “What Are Effective Water Conservation Techniques for Gardens?” 
  • “Which Native Plants Thrive in Shade?” 
Step 5: Efficient Editing and Posting

To streamline the process: 

  • Edit Within Social Apps: Use Instagram or TikTok’s built-in editing tools to save time. 
  • Add Captions and Graphics: Enhance engagement with subtitles and visual aids. 
  • Include Calls to Action: Encourage viewers to like, share, or visit your website. 
Step 6: Consistent Daily Posting

Post one video each day, answering a different question from your list. 

  • Set a Schedule: Consistency helps build a loyal audience. 
  • Monitor Engagement: Pay attention to which topics resonate most to refine future content. 
Why This Method Works
  • SEO Benefits: By addressing commonly asked questions, your content becomes more discoverable. 
  • Establishes Authority: Regularly sharing expertise positions your business as a leader in your niche. 
  • Viral Potential: Short, informative videos are highly shareable, increasing the chance of going viral. 
Additional Tips for Success
  • Engage with Your Audience: Respond to comments and messages to build community. 
  • Cross-Platform Sharing: Share your videos across different social media platforms to maximize reach. 
  • Collaborate: Partner with other businesses or influencers in your niche for joint content. 
Overcoming Common Challenges
  • Time Constraints: Batch filming can help—you might film a week’s worth of videos in one session. 
  • On-Camera Nerves: Practice makes perfect. Start simple, and you’ll become more comfortable over time. 
  • Content Variety: With 360 questions, you’ll cover a wide range of topics, keeping content fresh and engaging. 
Measuring Success

Track your progress using analytics tools: 

  • View Counts and Shares: Indicators of content popularity. 
  • Follower Growth: Shows increasing audience size. 
  • Website Traffic: Monitor any spikes correlating with your content posts. 
The Payoff

By dedicating just one hour to planning and committing to daily posting, you’ll: 

  • Increase Brand Visibility: Reach a broader audience organically. 
  • Boost Customer Engagement: Foster relationships with potential and existing customers. 
  • Drive Business Growth: Higher engagement can lead to increased sales and opportunities. 

Creating a year’s worth of content doesn’t have to be overwhelming. By systematically selecting subtopics and leveraging the power of Google’s “People Also Ask” feature, you can generate a wealth of content ideas quickly. Consistent, daily posting of short videos not only saves time but also enhances your online presence and authority in your niche. Start implementing this strategy today, and watch your business’s social media engagement soar over the next year.