December 2025 – MDDC Ad Services

The Truth About Attention and Why Marketers Need to Treat It Like a Real Asset

Content Marketing, Social Media / By Kevin Berrier

There is a simple reality in modern marketing. Attention is the currency that decides whether your message connects or disappears. It is the difference between campaigns that move people to act and campaigns that blend into the scroll.
You cannot buy attention the way you used to. Big budgets and big impressions once guaranteed visibility. Today they only guarantee a chance. People skip ads without looking at them. They scroll past posts within seconds. Your audience is moving fast, and if you are not creating something that stops them for even a moment, the spend does not matter.

Stop Guessing – How to Confidently Validate Attribution in Your Top of Funnel Marketing

Marketing / By Kevin Berrier

If you have ever pitched or invested in top-of-funnel (TOF) marketing such as brand awareness, content exposure, or audience-building tactics, you have probably heard the same question:

“But how do we know it is working?”

The Future of Growth Isn’t a Funnel—It’s a Loop

E-Mail, Marketing, Social Media / By Kevin Berrier

Why the Future of Growth Is Evolving from a Funnel to a Loop

For years, the marketing funnel has guided how businesses attract, nurture, and convert customers. It’s been the framework behind everything from inbound content to performance ads. And it still works—just differently than it used to.

The Hidden Fifth Quarter: Why Smart Marketers Dominate the Days Between Christmas and New Year’s

Digital Advertising, Marketing / By Kevin Berrier

Every marketer knows the adrenaline rush of Q4. The mad dash to hit revenue goals, the surge in CPMs, the constant tweaking of campaigns to squeeze every drop out of the holiday rush. It’s a blur of urgency and opportunity—a sprint that often ends with exhausted teams and inflated ad costs.

Month: December 2025