Content Marketing

What Is Marketing Automation?

Content Marketing, Digital Advertising, E-Mail, Marketing, SEM, SEO, Social Media / By Kevin Berrier

Technology is used in marketing automation to optimize and streamline marketing procedures, giving firms more time and resources to devote to other projects.

Features vs. Benefits Explained

Content Marketing, Digital Advertising, E-Mail, Marketing, Social Media / By Kevin Berrier

When marketing a product or service, it is important to clearly communicate the benefits that it offers to potential customers. However, it is also important to highlight the features that set your product or service apart from competitors.

You Should Be Doing Search Engine Marketing, and Here’s Why

Content Marketing, Digital Advertising, Marketing, SEM, SEO, Social Media / By Kevin Berrier

Search engine marketing (SEM) is an essential aspect of any business’s online marketing strategy, as it allows businesses to reach their target audience through search engines such as Google.