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The Myth of “Set It and Forget It” Advertising
“Set it and forget it” might be the most misleading promise in modern advertising.
It sounds efficient. It sounds scalable. It sounds like technology finally figured out how to make marketing easy.
Marketing
Why Who You Work With Defines Your Business
Every business works with vendors.
That’s not a weakness—it’s the reality of modern business.
Marketing agencies rely on platforms, publishers, ad tech, software providers, printers, freelancers, consultants, and distribution partners. Retailers rely on suppliers and logistics companies. Service businesses rely on tools, contractors, and specialists. No organization operates in a vacuum.
Stop Guessing – How to Confidently Validate Attribution in Your Top of Funnel Marketing
If you have ever pitched or invested in top-of-funnel (TOF) marketing such as brand awareness, content exposure, or audience-building tactics, you have probably heard the same question:
“But how do we know it is working?”
The Future of Growth Isn’t a Funnel—It’s a Loop
Why the Future of Growth Is Evolving from a Funnel to a Loop
For years, the marketing funnel has guided how businesses attract, nurture, and convert customers. It’s been the framework behind everything from inbound content to performance ads. And it still works—just differently than it used to.
The Hidden Fifth Quarter: Why Smart Marketers Dominate the Days Between Christmas and New Year’s
Every marketer knows the adrenaline rush of Q4. The mad dash to hit revenue goals, the surge in CPMs, the constant tweaking of campaigns to squeeze every drop out of the holiday rush. It’s a blur of urgency and opportunity—a sprint that often ends with exhausted teams and inflated ad costs.
Stop Chasing Unicorns – How to Turn Seasonal Shoppers into Lifelong Customers
If your Q4 plan is “blast discounts, pray for revenue,” you’re playing checkers in a chess match. Real growth comes from mastering customer commitment—moving people from inertia to habit, from habit to dedication, and letting true fandom emerge as the byproduct of everything else you do.
Stop Marketing on Autopilot – How to Blend Humans + AI for Real Growth
If you’re feeling whiplash from how fast marketing is changing, you’re not alone. The takeaway from this week’s keynote and wrap-up at Marketing Success Season was clear: growth won’t come from doing the old playbook faster—it’ll come from doing it differently. That means approaching Q4 with a beginner’s mind, building journeys that feel seamless across channels, and letting AI give you time back while your team doubles down on the human moments that actually move revenue.
Rethinking Holiday Marketing To Win Customer Beyond Discount
Let’s be honest with ourselves – the old playbook of blasting a “50% OFF Black Friday” email and calling it holiday strategy is dead. Consumers are overwhelmed, fatigued, and increasingly tuning out the noise. Globally, 39% of shoppers say there are simply too many deals, and 25% have stopped paying attention to big sales events altogether.
How Winning Brands Grow Customers with AI and Automated Workflows
Let’s be honest: the promise of marketing automation has been floating around for over a decade. Yet for many small and mid-sized businesses, it still feels like a shiny tool reserved for enterprise giants. The truth? Automation is no longer optional—it’s the engine behind how winning brands are scaling smarter, not harder.
The Future of Marketing Isn’t Just AI—It’s Decision Velocity
AI isn’t just another tool in the marketing stack. It’s quickly becoming the difference between brands that limp through growth and those that dominate. And if you’re still treating AI like a novelty—dabbling here, experimenting there—you’re already behind.