Programmatic Advertising – MDDC Ad Services

Why Programmatic Display Advertising Is the Ultimate Top‑of‑Funnel Powerhouse

Programmatic Advertising / By Kevin Berrier

Think about the last time you landed on a website and suddenly saw an ad for a brand you’d never heard of. Odds are you didn’t click right away. But a few days later, when you saw the brand again – maybe on a social feed, a news site, or a banner ad on your favorite blog – you felt a little tug of familiarity. That’s the magic of programmatic display advertising: the ability to get your message in front of the right people, at the right time, in the right context.

Promotions Advertising Secrets That Turn Engagement into Leads

Ever wonder how some businesses effortlessly attract attention, gather a treasure trove of customer insights, and generate leads that actually convert? The secret isn’t magic—it’s promotional advertising.

Why Your Ads Are Ignored (and How Retargeting Fixes That Fast)

Digital Advertising, Programmatic Advertising / By Kevin Berrier

I’m going to be real with you, and deep down inside you know this is true: Most people who land on your site won’t convert.

In fact, 97% of visitors leave without buying, calling, or even opting in. That’s not failure—it’s just how user behavior works.

Still Sleeping On NewsMedia? Here’s Why You Shouldn’t.

Digital Advertising, Programmatic Advertising / By Kevin Berrier

Trust has become the ultimate currency for businesses aiming to authentically connect with their audiences. Recent months have seen Americans increasingly turning to print news media amid significant national events, particularly those involving the current administration. While print news media has always held substantial value, this renewed focus highlights its enduring credibility.

Top 5 Programmatic Advertising Trends to Watch in 2025

Digital Advertising, Programmatic Advertising / By Kevin Berrier

If you’re looking to stay ahead in the digital advertising world, don’t sleep on the power of programmatic advertising, also known as “targeted display advertising”. In 2025, we’re seeing more precise targeting, expansion into new channels, and a heightened emphasis on both privacy and fraud prevention.