targeted marketing – MDDC Ad Services

Stop Marketing on Autopilot – How to Blend Humans + AI for Real Growth

If you’re feeling whiplash from how fast marketing is changing, you’re not alone. The takeaway from this week’s keynote and wrap-up at Marketing Success Season was clear: growth won’t come from doing the old playbook faster—it’ll come from doing it differently. That means approaching Q4 with a beginner’s mind, building journeys that feel seamless across channels, and letting AI give you time back while your team doubles down on the human moments that actually move revenue.

Rethinking Holiday Marketing To Win Customer Beyond Discount

Let’s be honest with ourselves – the old playbook of blasting a “50% OFF Black Friday” email and calling it holiday strategy is dead. Consumers are overwhelmed, fatigued, and increasingly tuning out the noise. Globally, 39% of shoppers say there are simply too many deals, and 25% have stopped paying attention to big sales events altogether.

The Future of Marketing Isn’t Just AI—It’s Decision Velocity

Marketing / By Kevin Berrier

AI isn’t just another tool in the marketing stack. It’s quickly becoming the difference between brands that limp through growth and those that dominate. And if you’re still treating AI like a novelty—dabbling here, experimenting there—you’re already behind.

Marketing Reinvented – How AI, Automation, and Customer Experience Will Shape Your Next Chapter

Marketing / By Kevin Berrier

The pace of marketing change has never been faster. Customer expectations shift daily, technology doubles its intelligence every seven months, and competition is a click away. MDDC Ad Services attended “Marketing Success Season” hosted by MailChimp which brought together some of the brightest minds in marketing and advertising to tackle one question: how can we grow smarter in this new landscape?

How Targeted Marketing Unlocks Business Potential

Content Marketing, Marketing / By Kevin Berrier

Businesses today have more choices than ever when it comes to connecting with their customers. From trusted traditional advertising channels like newspapers, print, and broadcast, to the ever-expanding world of digital platforms, the options are rich and varied. Each channel has its strengths, and when combined thoughtfully, they create a powerful mix.

Stop Mixing Up Branding and Marketing

Marketing, Social Media / By Kevin Berrier

If you’ve ever used the words branding and marketing interchangeably, you’re not alone. But here’s the truth:

Branding is why. Marketing is how.

Social Media Isn’t Dead — But Your Strategy Might Be: How SMBs Can Actually Win in 2025

Marketing, Social Media / By Kevin Berrier

Let’s be honest: The old way of doing social media? It’s toast.

If you’re still treating Facebook like it’s 2015, or posting random links hoping they’ll magically bring in customers, you’re wasting your time.

Why Newspaper Advertising Still Works: The Secret Weapon Smart Marketers Use

Content Marketing, Marketing / By Kevin Berrier

I get it. It’s a digital age, and it’s easy to assume that traditional advertising mediums like newspapers have lost their edge. However, newspaper advertising continues to offer unique advantages that digital platforms can’t replicate. Let’s explore why print ads remain a valuable component of a comprehensive marketing strategy.

Stop Defending Your Marketing Budget—Prove Its Value Instead

Content Marketing, Marketing / By Kevin Berrier

Marketers, we need to talk.

Every year, every quarter, maybe even every month, you’re asked to justify your marketing budget. You’re put on the defensive—explaining why you need those dollars, proving your team’s worth, and making the case that, yes, marketing is essential.

But here’s the hard truth: defending your budget is a losing game.

If you constantly have to defend your marketing spend, you’ve already lost the battle. Instead, you should be proving that marketing is not a cost center but a profit driver.

Let’s look into why defending your budget is the wrong approach and how you can shift the conversation to proving the undeniable value of your marketing efforts.

Mastering the 3-3-3 Marketing Rule: The Simple Strategy That Will Transform Your Campaigns

Marketing / By Kevin Berrier

When marketing feels like a guessing game, you need a framework that cuts through the noise and leads you straight to results. Too often, businesses dive into campaigns without a clear plan, crossing their fingers and hoping for the best. But throwing money at ads, posting random content, or firing off a few emails without a cohesive strategy leads to wasted resources and missed opportunities.