targeted marketing – MDDC Ad Services

The Myth of “Set It and Forget It” Advertising

Digital Advertising, Marketing / By Kevin Berrier

“Set it and forget it” might be the most misleading promise in modern advertising.

It sounds efficient. It sounds scalable. It sounds like technology finally figured out how to make marketing easy.

Stop Guessing – How to Confidently Validate Attribution in Your Top of Funnel Marketing

If you have ever pitched or invested in top-of-funnel (TOF) marketing such as brand awareness, content exposure, or audience-building tactics, you have probably heard the same question:

“But how do we know it is working?”

The Future of Growth Isn’t a Funnel—It’s a Loop

E-Mail, Marketing, Social Media / By Kevin Berrier

Why the Future of Growth Is Evolving from a Funnel to a Loop

For years, the marketing funnel has guided how businesses attract, nurture, and convert customers. It’s been the framework behind everything from inbound content to performance ads. And it still works—just differently than it used to.

Stop Marketing on Autopilot – How to Blend Humans + AI for Real Growth

AI, Marketing / By Kevin Berrier

If you’re feeling whiplash from how fast marketing is changing, you’re not alone. The takeaway from this week’s keynote and wrap-up at Marketing Success Season was clear: growth won’t come from doing the old playbook faster—it’ll come from doing it differently. That means approaching Q4 with a beginner’s mind, building journeys that feel seamless across channels, and letting AI give you time back while your team doubles down on the human moments that actually move revenue.

Rethinking Holiday Marketing To Win Customer Beyond Discount

Content Marketing, Marketing / By Kevin Berrier

Let’s be honest with ourselves – the old playbook of blasting a “50% OFF Black Friday” email and calling it holiday strategy is dead. Consumers are overwhelmed, fatigued, and increasingly tuning out the noise. Globally, 39% of shoppers say there are simply too many deals, and 25% have stopped paying attention to big sales events altogether.

The Future of Marketing Isn’t Just AI—It’s Decision Velocity

Marketing / By Kevin Berrier

AI isn’t just another tool in the marketing stack. It’s quickly becoming the difference between brands that limp through growth and those that dominate. And if you’re still treating AI like a novelty—dabbling here, experimenting there—you’re already behind.

Marketing Reinvented – How AI, Automation, and Customer Experience Will Shape Your Next Chapter

Marketing / By Kevin Berrier

The pace of marketing change has never been faster. Customer expectations shift daily, technology doubles its intelligence every seven months, and competition is a click away. MDDC Ad Services attended “Marketing Success Season” hosted by MailChimp which brought together some of the brightest minds in marketing and advertising to tackle one question: how can we grow smarter in this new landscape?

How Targeted Marketing Unlocks Business Potential

Content Marketing, Marketing / By Kevin Berrier

Businesses today have more choices than ever when it comes to connecting with their customers. From trusted traditional advertising channels like newspapers, print, and broadcast, to the ever-expanding world of digital platforms, the options are rich and varied. Each channel has its strengths, and when combined thoughtfully, they create a powerful mix.