Search is shifting under our feet. With AI-generated overviews appearing at the very top of search results, users are getting their answers instantly—often without ever clicking through to a website. For agencies and SMBs, that can feel like a gut punch. You’ve invested time and resources into ranking high, only to see traffic siphoned off by AI summaries.
Think about the last time you landed on a website and suddenly saw an ad for a brand you’d never heard of. Odds are you didn’t click right away. But a few days later, when you saw the brand again – maybe on a social feed, a news site, or a banner ad on your favorite blog – you felt a little tug of familiarity. That’s the magic of programmatic display advertising: the ability to get your message in front of the right people, at the right time, in the right context.
Ever wonder how some businesses effortlessly attract attention, gather a treasure trove of customer insights, and generate leads that actually convert? The secret isn’t magic—it’s promotional advertising.
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