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The Myth of “Set It and Forget It” Advertising
“Set it and forget it” might be the most misleading promise in modern advertising.
It sounds efficient. It sounds scalable. It sounds like technology finally figured out how to make marketing easy.
Month: January 2026
Why Who You Work With Defines Your Business
Every business works with vendors.
That’s not a weakness—it’s the reality of modern business.
Marketing agencies rely on platforms, publishers, ad tech, software providers, printers, freelancers, consultants, and distribution partners. Retailers rely on suppliers and logistics companies. Service businesses rely on tools, contractors, and specialists. No organization operates in a vacuum.