PO Box 26214, Baltimore, MD 21210
855-721-MDDC
kberrier@mddcpress.com
AI as a Sales Assistant, Not a Salesperson
AI has become the most misunderstood tool in sales.
Some see it as a threat. Others see it as a shortcut. Both views miss the point.
AI is not here to replace salespeople.
Month: January 2026
Why More Data Isn’t Better Marketing
Marketing has never had more data than it does right now.
Dashboards are packed with metrics. Reports grow longer every month. Every platform promises deeper insights and more precision.
And yet, decision-making feels harder than ever.
More data does not automatically lead to better marketing. In many cases, it slows it down.
The Myth of “Set It and Forget It” Advertising
“Set it and forget it” might be the most misleading promise in modern advertising.
It sounds efficient. It sounds scalable. It sounds like technology finally figured out how to make marketing easy.
Why Who You Work With Defines Your Business
Every business works with vendors.
That’s not a weakness—it’s the reality of modern business.
Marketing agencies rely on platforms, publishers, ad tech, software providers, printers, freelancers, consultants, and distribution partners. Retailers rely on suppliers and logistics companies. Service businesses rely on tools, contractors, and specialists. No organization operates in a vacuum.