Digital Advertising

The Importance of Commerce Data for Advertisers

Digital Advertising, Marketing / By

As digital advertising continues to evolve, so does the quantity and quality of commerce data that exists for advertisers, and the importance of high-quality commerce data is becoming increasingly apparent. Platforms like Attain are at the forefront of this revolution, providing advertisers with unprecedented insights into consumer behavior and purchasing patterns. This shift towards data-driven marketing strategies allows for more targeted and effective campaigns, promising a significant boost in return on investment (ROI).

Mastering the 4 Ps: The Timeless Pillars of Marketing Success

Content Marketing, Digital Advertising, Marketing, Social Media / By

The world of marketing is ever-evolving, with trends coming and going with the wind. But anchored into the ground of Marketing’s fundamentals are four foundational pillars that have stood the test of time. These are the 4 Ps: Product, Price, Place, and Promotion. To succeed in the current competitive market, it is essential for any company to understand and use these fundamental concepts.

Embracing the Future of Digital Advertising in a Privacy-Centric Era

Digital Advertising, Podcasts / By

In a recent episode of MDDC’s Five-Dubs podcast (E54: Online Data Privacy), host and Executive Director Rebecca Snyder delved into the complex world of online user privacy, featuring insights from Cobun Zweifel-Keegan, the Managing Director of the International Association of Privacy Professionals (IAPP). The episode shed light on the current state and future directions of privacy laws, the impact on individuals and businesses, and the nuanced challenges of protecting children online.

Understanding Media Mix Modeling for Your Brand in 2024

Content Marketing, Digital Advertising / By

As we step into the marketing trenches of 2024, understanding the landscape of media mix modeling have never been more crucial. The holistic media-mix ecosystem presents a plethora of channels, each offering unique opportunities to connect with your audience. But how do you navigate this complex terrain to ensure your brand not only survives but thrives? The answer lies in the art and science of Media Mix Modeling (MMM).

Mastering the Political Ad Game – Essential Strategies for News Media

Content Marketing, Digital Advertising / By

Without question, the advertising landscape evolves every election cycle with the mounds of data available to Political Media Buyers and candidate Campaign Managers. Because of this evolution of landscape in political advertising, traditional news media staying ahead means embracing change and innovation. It’s an opportunity for news media to redefine their role and capitalize on the unique value they offer to political campaigns.

The Big Picture: Why Movie Theatre Advertising is a Blockbuster Hit

Digital Advertising, Marketing / By

Welcome to the largely unexplored world of movie theatre advertising, where your brand can be the star of the show. Forget the small screen ads that viewers can skip faster than a superhero’s leap. We’re talking about an advertising experience that’s larger than life, literally! Let’s dive into why advertising in cinemas is like having a front-row seat at the Oscars of marketing (#NailedIt). 

Maximizing Holiday Shopping Opportunities: Essential Marketing Tips For Small Businesses

Digital Advertising, E-Mail, Marketing, SEO, Social Media / By

As the holiday season approaches, small businesses face the exciting challenge of capturing the attention of shoppers in a highly competitive market. While large corporations may have hefty marketing budgets, small businesses can leverage creativity, agility, and a personal touch to stand out. Here are some essential tips and tricks to help small businesses maximize their holiday shopping opportunities from a marketing perspective.

Unmasking Identity: The Many Faces of Brands in Modern Marketing

Content Marketing, Digital Advertising, Marketing / By

In the thunderdome of business, understanding the many faces of the concept of a ‘brand’ is akin to deciphering the complex human personality. Every brand, like every human, wears many faces, each revealing a layer of its identity, values, and the story it unfolds to its audience. But what truly makes up a brand in the eyes of consumers and the market? It’s time we delved deeper into the anatomy of brands, moving far beyond the conventional recognition of logos and taglines.