You’ve trusted your AI with your passwords, your calendar, and your personality—but if you’re letting it browse the web, you might be giving it a little too much freedom. The moment your AI gets access to websites, buttons, and forms, it’s basically out there wandering the digital streets alone. And just like an intern with too much initiative, it can get talked into some bad ideas fast.
Artificial Intelligence (AI) is no longer just a Silicon Valley buzzword—it’s the most important tool shaping how small businesses and local media companies work, sell, and grow. But here’s the problem: keeping up with AI often feels like you need a PhD in computer science or eight spare hours to watch a course.
If you’re creating fresh content nonstop, grinding out blog after blog, video after video, you’re likely exhausted—and frankly, you’re working harder, not smarter. Here’s the truth: The secret to successful marketing isn’t about producing endless new material. It’s about maximizing what you already have.
Let’s call out the giant social elephant in the room: mastering the social media game isn’t just about creating great content—it’s about knowing exactly what works best. But there’s one massive challenge marketers often face: how do you test multiple video versions without being penalized by platform algorithms?
If you’ve ever used the words branding and marketing interchangeably, you’re not alone. But here’s the truth:
Branding is why. Marketing is how.
Short-form vertical video is no longer a “nice to have” for small businesses—it’s the fast lane to attention, engagement, and action.
Whether you’re promoting a local service, hyping up a new product, or just building brand awareness, vertical video gives you a powerful way to connect with your audience where they spend most of their time—scrolling on their phones.
Let’s be honest: The old way of doing social media? It’s toast.
If you’re still treating Facebook like it’s 2015, or posting random links hoping they’ll magically bring in customers, you’re wasting your time.
SEO isn’t dying—it’s evolving. The engine driving that evolution? Artificial Intelligence. AI isn’t just a buzzword or a futuristic idea anymore. It’s here now, transforming search as we know it, reshaping how marketers think about optimizing content, and redefining the rules for ranking on search engines.
A lot of marketers advocate for “quality over quantity,” and that’s still partly true. But the social media algorithms today—Facebook, Instagram, TikTok, YouTube, LinkedIn, you name it—thrive on fresh, dynamic, and regular content. It’s not an either/or situation. Your content should be high-quality and high-volume, if you want to see exponential reach.
During a recent appearance on the Joe Rogan Experience, Mark Zuckerberg described a pivotal change he’s implementing for Meta: moving away from third-party fact-checkers and embracing a Community Notes system that echoes what X (formerly Twitter) has tried. Throughout the podcast, he stressed that traditional fact-checking—although well-intentioned—can inadvertently create distrust among users who feel their voices are overshadowed by “official” gatekeepers. In his view, collective user input might be the next logical step for more organic and transparent moderation on platforms like Facebook and Instagram.
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