We’re all chasing those big numbers – thousands of likes, shares, and followers. But let me let you in on a little secret. The real magic happens in those smaller, more intimate social media interactions.
Navigating the social media landscape can be daunting for small and medium-sized businesses (SMBs). Selecting the right platforms is so important for maximizing reach, engagement, and ultimately, growth. The devil the details lurk in understanding the unique characteristics and audience demographics of each platform is key to making an informed decision. Here’s a breakdown of the major social media platforms to help you strategize effectively.
Conversions. We all want them. And in an never-ending pursuit to understand what REALLY drives clicks, we can all agree that a well-crafted Call-to-Action (CTA) button can act like a gateway, leading your potential customers towards conversion. For small to medium-sized businesses (SMBs) looking to maximize their marketing efforts, understanding the nuances of effective CTA buttons can be the thing that nudges a prospect to convert. Here are eight transformative tips to ensure your CTA buttons are not just seen, but clicked!
On May 3, 2024, The MDDC Press Association held its annual awards conference in Annapolis, Maryland. It’s a day where industry professionals from all walks of media life, including editorial, advertising, technology, and higher and continuing education convened for a day of education, innovation and celebration. It was a day that reiterated that the role of local newsmedia has never been more crucial in a world of social media’s expansive reach. Local news outlets play a unique and irreplaceable role in our communities. They not only keep us informed but also uphold the integrity of information, fostering a well-informed public and ensuring that power remains accountable.
The potential nationwide ban on TikTok is sending shockwaves through the marketing and advertising industry. This platform, known for its dynamic content and substantial user engagement, has become a cornerstone of digital marketing strategies, especially among younger demographics. With the looming threat of its removal from U.S. app stores, marketers are faced with the challenge of navigating an altered digital landscape. Here’s how this ban could reshape the market:
Hey there, fellow marketing geeks! If you’re anything like me, you’re always on the lookout for that golden nugget of wisdom that could skyrocket your brand’s social media presence. I recently had the opportunity to interview Austin Armstrong of Syllaby. Who’s Austin Armstrong? Well, he’s a social media marketing master that has amassed over 2.4 million followers across his social channels ORGANICALLY! He’s cracked the code on organic viral strategy using short-form videos, and he’s shared his tips and tricks on how to sky rocket your social media following.
The world of marketing is ever-evolving, with trends coming and going with the wind. But anchored into the ground of Marketing’s fundamentals are four foundational pillars that have stood the test of time. These are the 4 Ps: Product, Price, Place, and Promotion. To succeed in the current competitive market, it is essential for any company to understand and use these fundamental concepts.
Navigating Instagram’s vast array of features can be daunting for creators. Adam Mosseri of Instagram understands this challenge well, often hearing from the community about the overwhelming task of deciding which tools to embrace and which to set aside. Recently, Mosseri put out a video on Instagram about how to navigate and prioritize the many features that content creators have at their disposal on Instagram. His guidance aims to shed light on this, helping creators select the features that best align with their unique goals on the platform.
SPAM is annoying, especially when it’s hard to tell whether it’s SPAM or not. Have you been getting massive amounts of messages stating that your Facebook Business Page will be deleted unless your click on the provided link to submit an appeal/review? Yeah, us too. We handle a lot of social channels for clients, and we see these message come in constantly. But rest assured, these are SPAM phishing messages. Phishing is a type of cyber-attack that involves tricking individuals into revealing sensitive information such as usernames, passwords, credit card numbers, and other personal data that you’re prefer to stay personal and private. These unwanted messages not only clutter your inbox but can also pose a threat to your online security. To combat this, setting up SPAM filters on your Facebook business page is essential. Here’s a step-by-step guide to help you navigate this process using the Meta Business Suite.
As the holiday season approaches, small businesses face the exciting challenge of capturing the attention of shoppers in a highly competitive market. While large corporations may have hefty marketing budgets, small businesses can leverage creativity, agility, and a personal touch to stand out. Here are some essential tips and tricks to help small businesses maximize their holiday shopping opportunities from a marketing perspective.
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