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855-721-MDDC
kberrier@mddcpress.com
CTV Has Grown Up. Your Media Buying Strategy Needs To, Too.
Every marketing channel has a moment where it stops being new and starts being misunderstood.
Connected TV is there.
local advertising
Why the Best Local Ads Still Work Decades Later
Think about the last time you drove through your hometown. Maybe you passed the same diner you’ve been seeing since childhood or the family-owned hardware store where your grandfather bought tools. Chances are, those businesses didn’t survive on word of mouth alone. They showed up—again and again—in the places people in the community trusted most. For decades, that has meant one thing: local news media.
Why Local News Media is Your Secret Weapon in Advertising Right Now
If you’re not advertising in local news media right now, you’re leaving money on the table.
Why? Because news media is having a moment.
Thanks to political uncertainty, economic turbulence, and social media mistrust, people are turning to local news more than ever. And that means businesses have a golden opportunity to get in front of an engaged, highly targeted audience—one that actually pays attention.
Trust in Chaos: Why News Media Advertising Stands Out
People are more skeptical than ever, and it’s no secret why. We’re bombarded by flashy ads, social media influencers, and promotional stunts that often promise more than they deliver. This environment has left audiences wary. They’re questioning what they see and hear, and for good reason. Amid this confusion, one platform has managed to keep its reputation for credibility: news media.
Mastering the Political Ad Game – Essential Strategies for News Media
Without question, the advertising landscape evolves every election cycle with the mounds of data available to Political Media Buyers and candidate Campaign Managers. Because of this evolution of landscape in political advertising, traditional news media staying ahead means embracing change and innovation. It’s an opportunity for news media to redefine their role and capitalize on the unique value they offer to political campaigns.
Advantages of Newspaper Advertising: Why Newspapers Still Rule the Playground
Gone are the days where a family of four sits around a dining room table enjoying a meal while the husband sits puffing his Sherlock pipe while reading the newspaper, right? Wrong. Well, partly. Who knows how families enjoy their meals together anymore, but one thing is for sure, people still read newspapers in print and online, and because of that, Newspapers can still flex on the playground because they supply unparalleled benefits compared to other forms of marketing.
Why Cutting Your Marketing Budget is Not the Answer During Tough Times
In an unpredictable economic landscape, businesses often face challenging decisions. Expenses are scrutinized, budgets are tightened, and cost-cutting measures are taken. And, oftentimes, it’s the marketing budget that seems to be the most tempting to cut. But let me tell you, doing so can have severe long-term implications on your business.
5 Hilariously Simple Steps to Advertising Success for Small Businesses
All right, entrepreneurs. You want to market your company without wasting a lot of money, but you’re not sure where to begin. You’re in good hands with your helpful personal marketer, so don’t worry.
The Power of OTT Advertising for Small Businesses: Reach, Engage, and Convert
Over-the-top (OTT) marketing has become an effective marketing tool for businesses of all shapes and sizes, but specifically for small businesses trying to compete on an equal level with larger businesses within the TV space.
The Benefits of Niche Marketing – How to Use Local Media to Reach Specific Audiences
The goal of niche marketing is to target a tightly defined group of consumers. A niche market strategy focuses on a certain demographic, tailoring products and messaging to their specific wants and interests, as opposed to trying to appeal to a large and diversified audience.