local advertising – MDDC Ad Services

Mastering the Political Ad Game – Essential Strategies for News Media

Content Marketing, Digital Advertising / By Kevin Berrier

Without question, the advertising landscape evolves every election cycle with the mounds of data available to Political Media Buyers and candidate Campaign Managers. Because of this evolution of landscape in political advertising, traditional news media staying ahead means embracing change and innovation. It’s an opportunity for news media to redefine their role and capitalize on the unique value they offer to political campaigns.

Advantages of Newspaper Advertising: Why Newspapers Still Rule the Playground

Digital Advertising / By Kevin Berrier

Gone are the days where a family of four sits around a dining room table enjoying a meal while the husband sits puffing his Sherlock pipe while reading the newspaper, right? Wrong. Well, partly. Who knows how families enjoy their meals together anymore, but one thing is for sure, people still read newspapers in print and online, and because of that, Newspapers can still flex on the playground because they supply unparalleled benefits compared to other forms of marketing.

Why Cutting Your Marketing Budget is Not the Answer During Tough Times

Content Marketing, Marketing, Social Media / By Kevin Berrier

In an unpredictable economic landscape, businesses often face challenging decisions. Expenses are scrutinized, budgets are tightened, and cost-cutting measures are taken. And, oftentimes, it’s the marketing budget that seems to be the most tempting to cut. But let me tell you, doing so can have severe long-term implications on your business.

5 Hilariously Simple Steps to Advertising Success for Small Businesses

Content Marketing, Digital Advertising, E-Mail, Marketing, Programmatic Advertising, SEM, SEO, Social Media / By Kevin Berrier

All right, entrepreneurs. You want to market your company without wasting a lot of money, but you’re not sure where to begin. You’re in good hands with your helpful personal marketer, so don’t worry.

The Power of OTT Advertising for Small Businesses: Reach, Engage, and Convert

Digital Advertising, Marketing, Programmatic Advertising / By Kevin Berrier

Over-the-top (OTT) marketing has become an effective marketing tool for businesses of all shapes and sizes, but specifically for small businesses trying to compete on an equal level with larger businesses within the TV space.

The Benefits of Niche Marketing – How to Use Local Media to Reach Specific Audiences

Content Marketing, Digital Advertising, E-Mail, Marketing, Social Media / By Kevin Berrier

The goal of niche marketing is to target a tightly defined group of consumers. A niche market strategy focuses on a certain demographic, tailoring products and messaging to their specific wants and interests, as opposed to trying to appeal to a large and diversified audience.