The pace of marketing change has never been faster. Customer expectations shift daily, technology doubles its intelligence every seven months, and competition is a click away. MDDC Ad Services attended “Marketing Success Season” hosted by MailChimp which brought together some of the brightest minds in marketing and advertising to tackle one question: how can we grow smarter in this new landscape?
Think about the last time you drove through your hometown. Maybe you passed the same diner you’ve been seeing since childhood or the family-owned hardware store where your grandfather bought tools. Chances are, those businesses didn’t survive on word of mouth alone. They showed up—again and again—in the places people in the community trusted most. For decades, that has meant one thing: local news media.
Businesses today have more choices than ever when it comes to connecting with their customers. From trusted traditional advertising channels like newspapers, print, and broadcast, to the ever-expanding world of digital platforms, the options are rich and varied. Each channel has its strengths, and when combined thoughtfully, they create a powerful mix.
Let’s be honest: most business owners I talk to are still a little hesitant about AI. It feels like this mysterious tech that big companies throw around, but when you’ve got publications to put out, emails to answer, invoices to chase, and customers to call back —the last thing you want is a shiny object that eats up your time.
Let’s be honest—most people hate being sold to. But here’s the twist: people love to buy when they feel like it’s their decision. That’s the secret behind persuasion. It’s not about pushing harder; it’s about guiding someone to say “yes” naturally.
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