SEO

SEO – Voodoo Nonsense, or Data-Driven Marketing?

SEO – Voodoo Nonsense, or Data-Driven Marketing?

Most businesses and organizations see search engine optimization as voodoo – a way for salespeople to squeeze precious dollars from the pockets of businesses.  In some respects, they’re not wrong.  There are so many “solutions” to building SEO, and honestly, most typically don’t work – or at least work like they should.