SEO isn’t dying—it’s evolving. The engine driving that evolution? Artificial Intelligence. AI isn’t just a buzzword or a futuristic idea anymore. It’s here now, transforming search as we know it, reshaping how marketers think about optimizing content, and redefining the rules for ranking on search engines.
A lot of marketers advocate for “quality over quantity,” and that’s still partly true. But the social media algorithms today—Facebook, Instagram, TikTok, YouTube, LinkedIn, you name it—thrive on fresh, dynamic, and regular content. It’s not an either/or situation. Your content should be high-quality and high-volume, if you want to see exponential reach.
Marketers, we need to talk.
Every year, every quarter, maybe even every month, you’re asked to justify your marketing budget. You’re put on the defensive—explaining why you need those dollars, proving your team’s worth, and making the case that, yes, marketing is essential.
But here’s the hard truth: defending your budget is a losing game.
If you constantly have to defend your marketing spend, you’ve already lost the battle. Instead, you should be proving that marketing is not a cost center but a profit driver.
Let’s look into why defending your budget is the wrong approach and how you can shift the conversation to proving the undeniable value of your marketing efforts.
Recently, Marketing Director Kevin Berrier sat down with Mya Shell, a Gen-Z Marketer who has a unique insight into brand marketing; sharing tips and tricks that she’s learned throughout her career so far, demonstrating her expertise in shaping the future of brand marketing. During the Five Dubs: Marketing Pros podcast episode, Mya tells her story of being a small-town girl with big town marketing dreams, how to assess your brand and make it stand out in a cluttered space, and her thoughts on the future of brand marketing.
When marketing feels like a guessing game, you need a framework that cuts through the noise and leads you straight to results. Too often, businesses dive into campaigns without a clear plan, crossing their fingers and hoping for the best. But throwing money at ads, posting random content, or firing off a few emails without a cohesive strategy leads to wasted resources and missed opportunities.
When businesses think about marketing, the first things that come to mind are often engagement metrics, click-through rates, and conversion funnels. These elements feel tangible, immediate, and measurable. But here’s the truth—focusing solely on short-term metrics is like obsessing over the leaves of a tree while neglecting its roots. That’s where brand awareness marketing comes into play.
Social media is an ever-changing game. For small and medium-sized businesses (SMBs), staying relevant requires more than just having a presence—it takes strategy, consistency, and authenticity. In a recent Five Dubs: Marketing Pros podcast episode with Ross Gray, Co-Founder and COO of Cloud Campaign, we explored how businesses can leverage AI for social media success without losing the human touch.
For small and medium-sized businesses (SMBs), every interaction with a customer is an opportunity to build trust and loyalty. Traditional marketing methods like email campaigns or ads are still effective, but today’s customers expect more than one-way communication. They want real conversations, immediate responses, and personalized experiences. This is where conversational marketing steps in.
Email marketing remains one of the most effective ways for small and medium-sized businesses (SMBs) to connect with customers. By reaching people directly in their inboxes, you have the opportunity to engage your audience, boost sales, and build lasting relationships. Understanding the different types of email marketing can help you craft messages that truly resonate. Let’s dive into the four essential types that can elevate your business.
Let’s face it—marketing can be a tough nut to crack. With so many channels and strategies out there, figuring out how to attract and keep customers might feel overwhelming. If you’re aiming to make the most of your marketing efforts and see real, sustainable growth, it’s time to dive into full funnel marketing. This approach helps you connect with your audience at every step of their journey, turning casual visitors into loyal fans.
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kberrier@mddcpress.com