Digital Advertising

Mastering Meta Advantage – The Game-Changer for Your Paid Advertising Strategy

Digital Advertising, Social Media / By

If you’ve been running paid ad campaigns on Facebook and Instagram, you know the drill. You meticulously craft your ad, select the target audience, tweak the budget, and cross your fingers that everything will perform well. The results? Sometimes you hit gold, but often you’re left tweaking and adjusting to find the perfect formula. Enter Meta Advantage – a new automation suite designed to maximize your advertising potential and streamline the process.

Google Ads – A Thriving Tactic in 2025

Digital Advertising / By

There’s a common misconception that Google Ads is on its way out. But Google Ads remains as powerful as ever, capturing over 90% of all search traffic and generating over $283 billion in advertising revenue yearly. If it’s not a part of your marketing strategy yet, here’s why it should be.

Advertising in 2025 – What You Need To Know

AI, Digital Advertising / By

As we enter the last phase of 2024, and approach 2025, the advertising landscape is set to undergo an evolution (as marketing tends to do each year). Technologies are advancing at breakneck speeds and consumer behavior is evolving just as quickly, the way brands connect with their audiences will look different from what we see today. Here’s a glimpse into what advertising will look like in 2025 and the trends that will shape the future of marketing.

Launching Your Start-Up – A Beginner’s Guide to Marketing Your New Business

Content Marketing, Digital Advertising, E-Mail, Marketing, SEO, Social Media / By

Starting a new business is an exciting journey. However, the path to building your business empire requires more than just a great idea; it needs a strategic approach to marketing. Whether you’re crafting your first business plan or ready to introduce your product to the world, understanding the basics of marketing is crucial. Here’s a beginner’s guide to effectively market your new business, ensuring your venture makes a spectacular debut in the competitive market main stage.

Embracing Local Newsmedia – A Beacon of Trust and Accountability in the Digital Age

Digital Advertising, Marketing, Social Media / By

On May 3, 2024, The MDDC Press Association held its annual awards conference in Annapolis, Maryland. It’s a day where industry professionals from all walks of media life, including editorial, advertising, technology, and higher and continuing education convened for a day of education, innovation and celebration. It was a day that reiterated that the role of local newsmedia has never been more crucial in a world of social media’s expansive reach. Local news outlets play a unique and irreplaceable role in our communities. They not only keep us informed but also uphold the integrity of information, fostering a well-informed public and ensuring that power remains accountable.

The Importance of Commerce Data for Advertisers

Digital Advertising, Marketing / By

As digital advertising continues to evolve, so does the quantity and quality of commerce data that exists for advertisers, and the importance of high-quality commerce data is becoming increasingly apparent. Platforms like Attain are at the forefront of this revolution, providing advertisers with unprecedented insights into consumer behavior and purchasing patterns. This shift towards data-driven marketing strategies allows for more targeted and effective campaigns, promising a significant boost in return on investment (ROI).

Mastering the 4 Ps: The Timeless Pillars of Marketing Success

Content Marketing, Digital Advertising, Marketing, Social Media / By

The world of marketing is ever-evolving, with trends coming and going with the wind. But anchored into the ground of Marketing’s fundamentals are four foundational pillars that have stood the test of time. These are the 4 Ps: Product, Price, Place, and Promotion. To succeed in the current competitive market, it is essential for any company to understand and use these fundamental concepts.