The 2020s have been a rollercoaster, to say the least. We’ve seen the landscape of work morph at an unprecedented pace, and as we look towards 2024, the horizon is both challenging and exhilarating, especially when it comes to artificial intelligence (AI) in the business ether.
Marketing is one of the many industries where artificial intelligence (AI) is becoming more common. AI is being used by businesses to create content for their websites, social media platforms, and other online platforms. AI-generated content claims to save businesses time and money while also improving the effectiveness of their interactions with customers. The effect of AI-generated content on a company’s marketing plan and search ranking, however, has raised some questions.