Social media is an ever-changing game. For small and medium-sized businesses (SMBs), staying relevant requires more than just having a presence—it takes strategy, consistency, and authenticity. In a recent Five Dubs: Marketing Pros podcast episode with Ross Gray, Co-Founder and COO of Cloud Campaign, we explored how businesses can leverage AI for social media success without losing the human touch.
If you’ve been running paid ad campaigns on Facebook and Instagram, you know the drill. You meticulously craft your ad, select the target audience, tweak the budget, and cross your fingers that everything will perform well. The results? Sometimes you hit gold, but often you’re left tweaking and adjusting to find the perfect formula. Enter Meta Advantage – a new automation suite designed to maximize your advertising potential and streamline the process.
Bringing on a marketing agency to run your Meta advertising can be one of the smartest moves for your business. When done right, Meta ads can fuel your growth by reaching a broad, targeted audience, helping you get in front of the right customers. But before your agency can start creating campaigns and driving results, you’ll need to go through a short onboarding process to provide them with the right access to your Meta Business assets.
Content is King, but why not work smart, not hard? For small and medium-sized businesses, consistently producing engaging content can be a daunting task. But what if you could plan a whole year’s worth of content in just one hour? Sounds too good to be true, right? Let me break down a simple, effective method to achieve this feat and set your business on the path to becoming an industry authority. Did I mention that this strategy leverages trending questions that consumers are asking on Google? Well, it does. Why is that important? Because focusing on answering real trending questions consumers are asking on Google will increase the opportunity for your content to go viral, and solidify you as an expert in your field.
Media advertising is undoubtedly one of the most powerful tools at your disposal, whether you’re a small business or a large corporation. Yet, the landscape of media advertising is constantly evolving, and staying ahead of the curve requires not just understanding the fundamentals, but also leveraging the latest trends to maximize results.
SEO seems like voodoo, right? But I assure you that the mystic art of earning your way above-the-scroll on search engines has a lot of science and skill behind it. For local businesses, mastering this art—specifically, Local SEO—can mean the difference between being a hidden gem and a go-to destination for customers in your area.
If you’re running a small or medium-sized business, understanding how Instagram’s algorithms work isn’t just a nice-to-have—it’s essential. Instagram is one of the most powerful tools you have to grow your brand, but to really leverage it, you need to understand what drives visibility on the platform. Here’s the thing: Instagram doesn’t just have one algorithm; it has several, each tailored to a different part of the app. And by understanding how these algorithms work, you can put your content in front of the right audience, at the right time, to maximize engagement and growth.
Let’s talk about reaching the right audience for political campaigns. Whether you’re running for local, state, or federal office, it’s crucial to connect with informed and engaged voters. While social media has its place, news media advertising often provides a higher quality audience.
Starting a new business is an exciting journey. However, the path to building your business empire requires more than just a great idea; it needs a strategic approach to marketing. Whether you’re crafting your first business plan or ready to introduce your product to the world, understanding the basics of marketing is crucial. Here’s a beginner’s guide to effectively market your new business, ensuring your venture makes a spectacular debut in the competitive market main stage.
Let’s face it – we’re all glued to our phones, scrolling through feeds, and double-tapping like there’s no tomorrow. But have you ever stopped to think about how safe your accounts really are? I mean, it’s not just about sharing your epic brunch pics anymore. Your social media is basically your digital identity both personally and professionally!
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