social media advertising – Page 2

Harnessing Viral Strategy to Grow Your Social Media Following Organically

Marketing, Social Media / By Kevin Berrier

Hey there, fellow marketing geeks! If you’re anything like me, you’re always on the lookout for that golden nugget of wisdom that could skyrocket your brand’s social media presence. I recently had the opportunity to interview Austin Armstrong of Syllaby. Who’s Austin Armstrong? Well, he’s a social media marketing master that has amassed over 2.4 million followers across his social channels ORGANICALLY! He’s cracked the code on organic viral strategy using short-form videos, and he’s shared his tips and tricks on how to sky rocket your social media following.

Meet Mark, And He Wants To Buy From You

Marketing, Uncategorized / By Kevin Berrier

In the ever-evolving landscape of consumer behavior, understanding your audience is more crucial than ever. We at MDDC Advertising Services conducted an extensive news media readership survey that garnered thousands of responses that provided us invaluable data points on how news media audiences are, how they consume news media, and how they use news media to influence their buying decisions. We’ve rolled up that data into “Mark”, a composite persona representing a significant segment of news media readership. Mark isn’t just any consumer; he’s an informed, engaged, and affluent individual who could be your next loyal customer. Here’s why understanding Mark is vital for your business.

Navigating the Maze of Social Media Algorithms: A Guide for Businesses in 2024

Digital Advertising, Marketing, Social Media / By Kevin Berrier

If you’ve been scratching your head, wondering why your social media posts aren’t getting the traction they used to, you’re not alone. The culprit? Social media algorithms. Let’s break down what they are and how you can leverage them to grow your business in 2024.

The Consumer Journey Evolution: The New Omnichannel Experience

Marketing, SEM, SEO, Social Media / By Kevin Berrier

The marketing landscape is evolving, and with that, so is its strategy to create a truly authentic consumer experience. Gone are the days when a simple billboard or TV ad could seal the deal. Nowadays, consumers are sophisticated, tech-savvy, and demand a lot more before they click that ‘buy’ button.

A Comprehensive Checklist for Holiday Advertising Success

Content Marketing, Digital Advertising, Marketing, Social Media / By Kevin Berrier

It’s never too early to start planning, and the holiday season is unlike any other time of the year, brimming with opportunities for businesses to connect with customers and drive sales. If you’re aiming to capitalize on this lucrative period, you need to plan your advertising strategy meticulously. Here’s a checklist to ensure that your holiday advertising is prepped for success.

Unleashing the Power of AI for Businesses

AI, Content Marketing, Digital Advertising, Marketing / By Kevin Berrier

Do you remember when automation was just a buzzword? Now it’s not only an essential part of many businesses, but it has also evolved into a more sophisticated form: Artificial Intelligence (AI). It’s no secret that AI is redefining the landscape of digital marketing, but have you harnessed its power to make your business more efficient and effective?

Why Cutting Your Marketing Budget is Not the Answer During Tough Times

Content Marketing, Marketing, Social Media / By Kevin Berrier

In an unpredictable economic landscape, businesses often face challenging decisions. Expenses are scrutinized, budgets are tightened, and cost-cutting measures are taken. And, oftentimes, it’s the marketing budget that seems to be the most tempting to cut. But let me tell you, doing so can have severe long-term implications on your business.

Twitter vs. Meta Threads: A Battle of the Social Titans

Marketing, Social Media / By Kevin Berrier

It’s honestly an exhilarating face-off: Twitter vs. Meta Threads. As digital marketers, it’s essential to keep our fingers on the pulse of new social platforms. With Meta’s Threads entering the battlefield, let’s dissect what’s similar, what’s different, and the pros and cons of each platform.

Introducing Threads: Meta’s Foray into the World of Public Conversations

Marketing, Social Media / By Kevin Berrier

Meta has recently unveiled Threads, an ambitious new app that aims to bring the dynamism of Instagram’s photo and video content to text-based public conversations.

Thrifty Digital Mavericks: A Guide to Digital Advertising on a Budget

Digital Advertising, Marketing, SEM, SEO, Social Media / By Kevin Berrier

Hey there, savvy entrepreneurs! In today’s day and age, you don’t need a Zuckerburg vault of gold to make an impact in the digital space. Small and medium-sized businesses (SMBs) can totally score big with digital advertising even when running on a tight budget. Let’s dive into the nitty-gritty and hatch an action plan for your advertising success.