Marketing

With nearly 64% of Americans owning an Apple device, the recent iOS privacy update has marketers scrambling to learn how the update will impact targeted digital marketing campaigns.

Even if you’re just a casual social media or YouTube user, you’ve likely been exposed to some sort of questionable information that lacks reliable and reputable sourcing.  Don’t worry, you’re not alone. 

“Cord-cutting” has become so popular, dictionary.com has developed its own definition for the phrase; “A person who cancels or forgoes a cable television subscription.”  If you cut the cord to avoid seeing advertisements, you’ll be disappointed thanks to OTT (Over-The-Top) Marketing.

Advertising awards are so incredibly important for so many reasons, but in the chaos of our everyday work we forget the importance and power that award-winning work brings.   Here are three reasons why advertising awards (such as the MDDC Awards Contest) are important to your marketing organization.

For anyone looking to pitch a product and/or service to a marketing agency, lend me your ears, because I’m going to give you a gold mine of insider information on what we marketing agencies are looking for.

For the past 20 months, small businesses have had to sink or swim, and unfortunately some businesses just had too much weight around their ankles.  Many businesses that survived ended up doubling down on their marketing with great amounts of success. As we prepare to depart 2021 and head blindly in to 2022, here are …

Marketing Trends for 2022 – What Businesses Need to Know Read More »

Hello world! We’re delighted to announce that our new agency website is now live! We’ve been working really hard over the last few months to bring an updated look and functionality to our website that we hope will help to communicate what MDDC Ad Services is all about.

Marketing is all about the ROAS (return on ad-spend), right?

Wrong.

It’s about the customer.  If you provide your customers with a consistent experience on any marketing channel, you’re moving in the right direction.  But the reality is that this isn’t happening, and it’s costing businesses revenue opportunity.

Popular social media platforms tout that their platform is designed for businesses to self-manage and market.  But there’s a lot more that goes in to building and managing a successful business page.

Social media is here, and it’s been orbiting as a marketing channel for businesses of all sizes for some time. Relying solely on social media to bring clients new business is never a great idea but working social media in as a component of your overall holistic marketing strategy is key.